Liinks makes $31,674 a month at $5 a plan: six years, one founder, a crowded market
A link-in-bio tool built in two weeks in 2020 and run by one person ever since. It undercut Linktree on price, has taken $1.8 million, and earns about $1,000 every day.
Product at a glance
Summary
What this business is
Liinks is a link-in-bio tool: one short link that opens a small, phone-first website with someone’s links, posts and contact options. Charlie Clark, a designer and software engineer in Brooklyn, built the first version in about two weeks in 2020 as a side project, and only went full time on it in 2024. It competes with Linktree and many others mainly on price and design: $5 a month for most customers. It has taken $1,800,912 in verified revenue, now earns about $31,000 a month from 5,538 subscriptions, and is still run by one person.
Why these scores? See the reasons in Key takeaways →
Momentum
Steady. Revenue: last three complete months −4% on the three before; +18% on the same months half a year earlier; MRR +3% since Jul 24, 2026.Derived
Best suited for
Builder (main). A simple product with good design, shipped fast and kept tidy for years.
Operator (second). Low costs and steady upkeep matter more than growth spurts here.
What you need to start. A crowded market you can undercut on price, and the patience to run a small product for years.Our read
Key findings
Product overview
One link that opens a small website, at a price most people do not think twice about.
A Liinks page holds links, photos, videos, music embeds, contact forms, FAQs and testimonials, organised into tabs, on a short liinks.co address or a custom domain[2]. Typing an Instagram username pulls in the profile photo, bio and recent posts to build a first page, and pages can be moved over from Linktree or Beacons[2]. The homepage says 10,000+ creators and businesses use it[2].
The founder, Charlie Clark, is a designer and software engineer in Brooklyn. He built the first version in about two weeks, kept his job while it grew, declined venture funding, and left his job to work on Liinks full time in October 2024[5]. TrustMRR lists the team as one person[1].
What the site looks like
Captured Nov 11, 2026 · Screenshots: liinks.co.
What to look for
- 1“One link for everything”, with phone mock-ups of finished pages: the product sells how pages look.Fact
- 2A badge claims 10,000+ creators and businesses.Fact
- 3The sign-up box asks for your Instagram username first. See §01.Fact
What to look for
- 1Two plans: Starter $5 a month and Pro $12+ a month, shown monthly or yearly.Fact
- 2No free plan; a 14-day trial instead. See §03.Fact
- 3Pro is priced per pack of five profiles, aimed at people running several pages.Fact
What to look for
- 1A head-to-head page against the market leader, with a feature table.Fact
- 2One of five comparison pages: Linktree, Beacons, Stan Store, Later and Shorby.Fact
- 3A call to try Liinks Pro for 14 days, aimed at people already searching for an alternative.Fact
| Plan | Monthly | Yearly | What it adds |
|---|---|---|---|
| Starter | $5 | $48 | Unlimited blocks, custom liinks.co URL, styling, analytics, integrations, tabs, QR codes |
| Pro | $12 per 5 profiles | $120 per 5 profiles | Multiple profiles, custom domains, links to tabs, custom share previews, beta features |
From the live pricing page, read Nov 11, 2026[2]. Both plans have a 14-day free trial; there is no free plan.
Revenue analysis
About $1,050 a day, almost every day, from thousands of small subscriptions.
Hover or tap a bar. Verified daily revenue, Oct 13 – Nov 9, 2026 (UTC), from TrustMRR[1]. Blue: Saturdays and Sundays. Nov 10 is left out because the day was not complete at sync.
20 weekdays.Derived
8 weekend days.Derived
Standard deviation over the mean.Derived
$31,294 in 30 days against $31,674 MRR.Derived
Monthly revenue: flat, with a summer bump
Hover or tap a bar. Monthly verified revenue from TrustMRR[1], December 2025 to November 2026. November covers Nov 1–10. Revenue before December 2025 totals $1,444,065.
Our arithmetic on the verified data in this report. Revenue ÷ MRR uses the last 30 days; the share of all-time revenue counts the months in the chart above; the swing is the median change between complete months.
Monthly revenue stayed between $27,754 and $37,130 across the last eleven full months, with its high in July[1]. Before December 2025 the business had already taken $1,444,065[1].Derived
| Date | MRR | Active subscriptions | MRR per subscription |
|---|---|---|---|
| Jul 24, 2026 | $30,721 | 5,360 | $5.73 |
| Sep 29, 2026 | $31,175 | 5,420 | $5.75 |
| Oct 30, 2026 | $31,367 | 5,481 | $5.72 |
| Nov 10, 2026 | $31,674 | 5,538 | $5.72 |
Earlier rows from archived copies of the TrustMRR page[3]; the last row from the live page[1]. The last column is our division.
Market
Link-in-bio is a crowded category led by Linktree, with Beacons, Stan Store, Later and Shorby among the alternatives Liinks names on its own comparison pages[2]. We found no rival with verified revenue on the same basis, so revenue is not compared.
Pricing: start cheap, then nudge up
Free at launch, then $3, $4 and now $5, with a Pro tier on top.
| When | Plans |
|---|---|
| 2020 (launch) | Free |
| Later | Premium $3 a month, then $4; Pro $10 a month for custom domains, analytics and multiple profiles |
| Later | Free plan removed because of phishing and spam |
| Sep 2026 – now | Starter $5 a month or $48 a year; Pro $12 a month or $120 a year per five profiles; 14-day trial |
From the founder’s 2024 interview[5], an archived pricing page[4] and the live page[2]. Exact dates of the earlier changes are not public.
About 5,300 to 5,538.Derived
About $26,200 to $31,674 MRR.Derived
+25%.Derived
+20%.Derived
The founder’s October 2024 interview gives about 5,300 paying customers, about 4,800 on Premium and 500 on Pro, and Starter Story lists $26,204 a month on the same page[5]. Two years later there are 5,538 subscriptions and $31,674 of MRR[1]. Most of the gain lines up with the higher prices rather than more customers.Derived
Where customers come from
From hand-built pages at the start, then ads, then the pages themselves.
He rebuilt competitors’ users’ pages with better styling and asked them to switch; he also built pages for people without one.[5]
FounderEach page shows the badge, so every customer’s social profile points back to Liinks.[5]
FounderBrought users and feedback, and some “yet another link-in-bio tool” comments.[5]
FounderWhat we could not read
TrustMRR has no traffic data for Liinks, and the founder has not published a recent channel split. Ad spend is not public.
Growth strategies
Four moves, each visible from outside.
Timeline
- May 272020
- Oct2024BackgroundThe founder leaves his job to work on Liinks full time; about 5,300 paying customers.[5]
- Jul2026Revenue$37,130, the best month of the last twelve.[1]
- Sep 72026PricingStarter $5 and Pro $12 on the pricing page.[4]
- Nov 102026RevenueMRR $31,674 from 5,538 subscriptions; $1,800,912 all-time.[1]
Key takeaways
Liinks shows that a solo founder can build a durable business in the most crowded category by being cheaper and better-looking, and grow it later through small price rises rather than new customers.
Why we scored it this way
Copy
- Rebuild a competitor’s customer’s page better, then ask them to switch. That was the first sales method. P1
- Put your name on every page you host. Each “Made with Liinks” badge is an ad. P2
- Undercut the leader, then raise prices slowly once customers stay. P3
- Drop the free plan if it attracts abuse. Liinks did, for spam and phishing. P4
Avoid
- Counting on paid social ads to last. Instagram ads faded after iOS 14. §04
- Reading flat customer numbers as decline when prices are rising. §03
- Expecting a moat from a simple product. §09
Our predictions
Three claims with dates. We mark each one right or wrong on its date and keep the result on the page.
Track record: the predictions in our earlier reports are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.
What could prove us wrong
Things that would change our read, and how to check them.
- The price-growth link is our inference. We have customer counts from an October 2024 interview and prices from archives, but no exact date for the price change.Check: not public.
- A leader could cut prices. Linktree or Instagram itself could make basic pages cheaper or free.Check: competitors’ pricing on the next review.
- One person carries everything. Support, uptime and spam control depend on the founder.Check: team size on the next review.
- The 2024 interview has two different revenue figures. We used its customer count, not its revenue.Check: the original interview.
Appendix
FAQ
How much does Liinks make?
$31,294 in the 30 days to Nov 10, 2026, verified through Stripe on TrustMRR. MRR is $31,674 from 5,538 subscriptions; all-time revenue is $1,800,912.
What does Liinks cost?
Starter is $5 a month or $48 a year. Pro is $12 a month or $120 a year per pack of five profiles. Both have a 14-day free trial; there is no free plan.
Who runs Liinks?
Charlie Clark, a designer and software engineer in Brooklyn, New York. He runs it alone and went full time on it in October 2024.
How is Liinks different from Linktree?
It is cheaper for most users, focuses on page design and multiple tabs, and can build a first page from your Instagram profile. It publishes its own comparison page against Linktree.
Sources
- [1]TrustMRR: Liinks — revenue, MRR, subscriptions, daily and monthly data. Verified through a Stripe API key. Synced 2026-11-10 20:12 UTC.
- [2]liinks.co — homepage, pricing page and comparison pages. Read 2026-11-11.
- [3]Wayback Machine captures of the TrustMRR page for Liinks on May 12, Jul 24, Sep 29 and Oct 30, 2026 — MRR, subscriptions and all-time revenue on those dates. Read 2026-11-11.
- [4]Wayback Machine capture of liinks.co/pricing on Sep 7, 2026 — plans and prices. Read 2026-11-11.
- [5]Starter Story: How I Built A $25K/Month Tool In A Crowded Market, Oct 22, 2024 — the founder’s account of first customers, channels and pricing. Read 2026-11-11.
Screenshots © Liinks, used for commentary. Oddig has no business relationship with Liinks. Numbers change daily; check the sources for the latest.
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