Evidence for the next move
Build with
better signals.
Practical research for founders choosing what to build, how to reach customers, and where to focus before momentum gets expensive.
One useful field note at a time. Unsubscribe whenever you like.
- 01 Opportunity
- 02 Validation
- 03 Distribution
Every article starts with a decision.
Start with the strongest signal
All playbooks
Why 56% of Ahrefs’ Top Content Was Research—and a 4-Part Brief You Can Publish Without a Data Team
Most content teams do not have an originality problem. They have an evidence problem. They can explain a topic. They can list best practices. They can even publish…
Read the field noteChoose a problem worth staying with
Founder questions, not content buckets.
Every path leads back to a choice: what deserves the next week of your attention?
The library
Ideas you can take into Monday.
A decision-making habit
The founder loop.
Move from a promising observation to a focused experiment—without confusing activity for evidence.
- 01
Notice the friction
Listen for repeated workarounds, not isolated opinions.
- 02
Test the pull
Ask for a small commitment before building the whole thing.
- 03
Compound the proof
Turn what worked into a product, a page, or a repeatable channel.