LaDataViz makes $3,315 a month selling Tableau extensions to 138 subscribers, from 607 visitors a month
A two-person studio in Valencia, led by one of the best-known people in the Tableau community, sells plugins that Tableau itself has vetted. Traffic is tiny; each visitor is worth $8.50.
Product at a glance
Summary
What this business is
LaDataViz makes extensions and tools for Tableau, the data-visualization software: Figma to Tableau turns a design into a dashboard, and a set of Viz Extensions adds chart types. It is a two-person studio in Valencia led by Tristan Guillevin, a Tableau Visionary and Iron Viz champion, with Jessica Bautista. It is an official Tableau partner. MRR is $3,315 from 138 subscriptions, down from $4,008 and 165 in June. All-time verified revenue is $159,279.
Why these scores? See the reasons in Key takeaways →
Momentum
Mixed. Revenue: last three complete months +37% on the three before; −8% on the same months half a year earlier; MRR −17% since Jun 12, 2026.Derived
Best suited for
Builder (main). Extensions that meet Tableau’s review and work for paying teams.
Creator (second). A newsletter, tutorials and community standing bring the customers.
What you need to start. Deep expertise and a public name inside one software ecosystem.Our read
Key findings
Product overview
Plugins that save Tableau developers hours of rebuilding.
Figma to Tableau turns a Figma design into a Tableau dashboard; Viz Extensions add chart types Tableau does not have; a Pro plan bundles them[1][2]. Free tools include a filter manager, a web generator for Tableau Public and a theme generator[2]. The site counts 22+ extensions and 1000+ teams as users, Tableau among them[2].
The studio is two people in Valencia: Tristan Guillevin, a Tableau Visionary, Ambassador and Iron Viz champion who won the 2026 Tableau Hackathon, and Jessica Bautista[2]. It calls itself an official Tableau partner and the first Trusted Partner, with extension code reviewed by Tableau[2].
What the site looks like
Captured Nov 11, 2026 · Screenshots: ladataviz.com. Phone captures show the site’s analytics consent banner.
What to look for
- 1“An independent studio for data visualization”: tools, plugins and consulting.Fact
- 2The founder’s Tableau titles sit above the headline: Visionary, Ambassador, Iron Viz champion.Fact
- 3“Trusted by 1000+ teams, including Tableau themselves.” See §04.Fact
What to look for
- 1“Tools that supercharge Tableau”: the product line in one page.Fact
- 2A newsletter box sits right under the headline: 3,000+ subscribers, every two weeks.Fact
- 3Tabs across the top lead to the individual products and free tools.Fact
| Product | Price |
|---|---|
| Figma to Tableau | $15 a month |
| Viz Extensions | $20 a month |
| LaDataViz Pro | $30 a month |
| Enterprise | On request |
Prices from the TrustMRR listing[1]. MRR per subscription is $24.02, between the products.
Revenue analysis
A small, lumpy business that has shrunk since June.
Hover or tap a bar. Monthly verified revenue from TrustMRR[1], December 2025 to November 2026. November covers Nov 1–10. Revenue before December 2025 totals $116,168.
Our arithmetic on the verified data in this report. Revenue ÷ MRR uses the last 30 days; the share of all-time revenue counts the months in the chart above; the swing is the median change between complete months.
Monthly revenue moved between $1,266 and $6,595 over the last eleven full months[1]. $116,168 was earned before December 2025, and the last 12 months hold 30% of all revenue[1].Derived
| Date | MRR | Active subscriptions | MRR per subscription |
|---|---|---|---|
| Jun 12, 2026 | $4,008 | 165 | $24.29 |
| Nov 10, 2026 | $3,315 | 138 | $24.02 |
June from an archived copy of the TrustMRR page[3]; November from the live page[1]. The last column is our division.
Daily revenue
Hover or tap a bar. Verified daily revenue, Oct 13 – Nov 9, 2026 (UTC), from TrustMRR[1], rounded to whole dollars. Blue: Saturdays and Sundays. Eighteen of the 28 days had no revenue.
Oct 13 – Nov 9.Derived
Oct 28; 40% of the 30-day total.Derived
$5,161 from 607 visitors.Fact
$4,008 to $3,315.Derived
Market
Other developers also sell Tableau extensions on the Tableau Exchange. We found no rival with verified revenue on the same basis, so revenue is not compared.
Pricing: one price per product
Three products at $15 to $30 a month, free tools beside them.
Each product has its own monthly price, and Pro bundles them at $30[1]. Free tools sit beside the paid ones on the same site[2]. MRR per subscription barely moved between June and November ($24.29 to $24.02): the decline is fewer subscribers, not cheaper plans.Derived
Where customers come from
The founder’s name in the Tableau world.
Titles shown above the headline on the homepage.[2]
FactWhat we could not read
TrustMRR shows 607 visitors in 30 days from Google Analytics but no sources. Sales through the Tableau Exchange and consulting income are not public.
Growth strategies
Three moves, each visible from outside.
Timeline
Key takeaways
LaDataViz shows that expertise inside one software ecosystem can turn a few hundred visitors a month into a real income, and that such a business stays small and lumpy.
Why we scored it this way
Copy
- Sell inside the ecosystem where you are known. The founder’s Tableau titles open the homepage. P1
- Get the platform’s stamp. Official partner, code reviewed by Tableau. P1
- Give away small tools. Free utilities and a newsletter feed the paid products. P2
- Price per product. $15, $20 or $30 depending on what a team needs. P3
Avoid
- Expecting a niche to grow on its own. Subscriptions fell since June. §02
- Reading one day as a trend. One day was 40% of the month. §02
- Depending on one vendor’s roadmap. Tableau decides what extensions can do. §09
Our predictions
Three claims with dates. We mark each one right or wrong on its date and keep the result on the page.
Track record: the predictions in our earlier reports are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.
What could prove us wrong
Things that would change our read, and how to check them.
- Consulting may sit outside these numbers. The studio also offers consulting; we only see the verified tool revenue.Check: not public.
- Tableau sets the rules. Changes to Tableau’s extension platform or its owner’s priorities could help or hurt.Check: Tableau Exchange policies.
- Two payment providers. Lemon Squeezy and Stripe are combined; the split is not shown.Check: not public.
- A new product could reset the trend. Lumpy months make a short decline hard to read.Check: subscriptions on the next review.
Appendix
FAQ
How much does LaDataViz make?
$5,161 in the 30 days to Nov 10, 2026, verified through Lemon Squeezy and Stripe on TrustMRR. MRR is $3,315 from 138 subscriptions; all-time revenue is $159,279.
What does LaDataViz cost?
Figma to Tableau is $15 a month, Viz Extensions $20 and LaDataViz Pro $30; Enterprise is priced on request. Several small tools are free.
Is LaDataViz an official Tableau partner?
Its site says it is an official Tableau partner listed on the Tableau Exchange and the first Trusted Partner, with extension code reviewed by Tableau.
Who runs LaDataViz?
A two-person studio in Valencia, Spain: Tristan Guillevin, a Tableau Visionary and Iron Viz champion, and Jessica Bautista.
Sources
- [1]TrustMRR: LaDataViz — revenue, MRR, subscriptions, traffic, daily and monthly data. Verified through Lemon Squeezy and Stripe API keys. Synced 2026-11-10 21:57 UTC.
- [2]ladataviz.com — homepage and tools page: products, claims, team. Read 2026-11-11.
- [3]Wayback Machine capture of the TrustMRR page on Jun 12, 2026 — MRR, subscriptions and all-time revenue on that date. Read 2026-11-11.
Screenshots © LaDataViz, used for commentary. Oddig has no business relationship with LaDataViz. Numbers change daily; check the sources for the latest.
Comments are closed for this article.