Love Letter sold $23,646 of little Wi-Fi mailboxes in October, four times June, with one founder and no subscription
A small connected mailbox that lets couples and families send messages, pixel art and photos to each other. It started with a Kickstarter, sells as a gift through Meta and Pinterest ads, and has taken $68,050.
Product at a glance
Summary
What this business is
Love Letter is a small physical mailbox with a screen and Wi-Fi. Two people each have one; a message, a piece of pixel art or a photo sent from one shows up on the other. Owen, a solo founder in the US, built it for long-distance couples, took reservations through a Kickstarter in late 2025, and now sells it from a Shopify store. Sales have taken $68,050 in total, $23,646 of it in October 2026. There is no subscription: every dollar is a device sold.
Why these scores? See the reasons in Key takeaways →
Momentum
Rising fast. Revenue: last three complete months +152% on the three before; up from near zero against the same months half a year earlier.Derived
Best suited for
Builder (main). Electronics, firmware and an app that make two devices talk.
Marketer (second). It sells as a gift through visual ads.
What you need to start. Comfort with hardware, suppliers and shipping, and a product people want to give.Our read
Key findings
Product overview
A little mailbox on the shelf that lights up when someone thinks of you.
Love Letter is a Wi-Fi connected mailbox. Messages, pixel art and pictures sent from one device show up on the other[3]. The store sells single devices, a set for two and a family set, plus a second product, an ESP32 Mirror at $149[2]. The founder, Owen, says he built it to make long-distance relationships easier[2].
TrustMRR lists 550+ lifetime sales[1]; the store says over 150 monthly active users and shows 23 reviews[2]. Not every device sold is in daily use.Derived
What the site looks like
Captured Nov 11, 2026 · Screenshots: lovelettertech.com.
What to look for
- 1“Love Letter Messenger: a physical place for your special messages”, shown as a gift changing hands.Fact
- 2A sale banner across the top: the device is $139, down from $160. See §03.Fact
- 3“Over 150 monthly active users” and “Made for love” on the phone view.Fact
Revenue analysis
Almost nothing until May, then a climb to $23,646 in October.
Hover or tap a bar. Monthly verified sales from TrustMRR[1], January to November 2026: the store’s whole record. April shows no sales. November covers Nov 1–10.
Our arithmetic on the verified data in this report. Revenue ÷ MRR uses the last 30 days; the share of all-time revenue counts the months in the chart above; the swing is the median change between complete months.
Sales were under $1,000 a month until May, then $5,826 in June, around $8,000–10,300 from July to September, and $23,646 in October[1]. October was 2.3 times September and 4.1 times June.Derived
Daily sales
Hover or tap a bar. Verified daily sales, Oct 13 – Nov 9, 2026 (UTC), from TrustMRR[1]. Blue: Saturdays and Sundays. Nov 10 is left out because the day was not complete at sync.
20 weekdays.Derived
8 weekend days.Derived
$68,050 ÷ 550.Derived
Last 30 days.Fact
Market
Connected message gadgets for couples are a small but crowded gift category. We found no rival with verified revenue on the same basis, so revenue is not compared.
Pricing: one device, then sets
A one-time price that has gone up.
| Source | Price |
|---|---|
| TrustMRR listing | $85 per device |
| Store, Nov 11, 2026 | $139 on sale (regular $160); bundles for two and families; second shipping address $8.50 |
TrustMRR listing[1] and the store[2]. When the price changed is not public.
Revenue per stated unit is about $124, between the two prices. That fits a rise from $85 or a mix of single devices and sets.Derived
Where customers come from
Crowdfunding first, then visual ads.
What we could not read
Ad spend, the Kickstarter total and October’s unit count are not public.
Growth strategies
Three moves, each visible from outside.
Timeline
Key takeaways
Love Letter shows that one person can build and sell connected hardware, as long as it is a gift people want to give in pairs, and that hardware trades recurring revenue for a product people can hold.
Why we scored it this way
Copy
Avoid
- Reading October as the new normal. Gift sales rise into the holidays. §09
- Ignoring unit costs. A 40% margin leaves little room for ads. §02
- Counting devices sold as users. 550+ sold, 150+ monthly active. §01
Our predictions
Three claims with dates. We mark each one right or wrong on its date and keep the result on the page.
Track record: the predictions in our earlier reports are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.
What could prove us wrong
Things that would change our read, and how to check them.
- Unit numbers are self-reported. 550+ sales comes from the founder’s TrustMRR profile.Check: not verifiable.
- Kickstarter money may sit outside these numbers. Pledges are not Shopify sales.Check: the campaign page.
- The price change is our inference. $85 may have been an early or Kickstarter price.Check: not public.
- Holiday demand could carry or flatten the trend. One autumn of data is short.Check: January and February sales.
Appendix
FAQ
How much does Love Letter make?
$23,168 in the 30 days to Nov 10, 2026, verified through Shopify on TrustMRR. October brought $23,646; all-time sales are $68,050. There is no subscription revenue.
How much does a Love Letter cost?
The store shows $139 on sale, regularly $160, with bundles for two and for families. TrustMRR lists $85 per device.
Who makes Love Letter?
Owen, a solo founder, who built it to make long-distance relationships easier.
How does Love Letter find customers?
Its TrustMRR listing names Meta ads and Pinterest.
Sources
- [1]TrustMRR: Love Letter — sales, units, price, channels, daily and monthly data. Verified through a Shopify connection. Synced 2026-11-10 07:24 UTC.
- [2]lovelettertech.com — product, prices, bundles, user claim, founder. Read 2026-11-11.
- [3]Wayback Machine capture of lovelettertech.com on Dec 17, 2025 — reservations and the Kickstarter link. Read 2026-11-11.
Screenshots © Love Letter, used for commentary. Oddig has no business relationship with Love Letter. Numbers change daily; check the sources for the latest.
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