Debatium’s revenue hit a record $35,484 in October while its MRR fell by half
A daily-question app for couples from France. One partner pays and both get Premium. Monthly revenue holds at $21,000–36,000, but MRR is down from $28,388 to $14,806 since January, a sign that more buyers pay for a year upfront.
Product at a glance
Summary
What this business is
Debatium asks a couple one question a day. Each partner answers on their own phone, and the answers are revealed once both have replied. Around that sit shared check-ins, photos, a drawing board, games and a printable memory book. It is published on the App Store by Rodger Studio; TrustMRR lists Sowa Killian as founder. Verified revenue starts in December 2025 and totals $292,335. October brought $35,484, the best month on record, yet MRR is $14,806, about half of January’s $28,388.
Why these scores? See the reasons in Key takeaways →
Momentum
Mixed. Revenue: last three complete months +6% on the three before; +12% on the same months half a year earlier; MRR −48% since Jan 16, 2026.Derived
Best suited for
Marketer (main). Store pages, ratings and prices drive a consumer app.
Builder (second). A small, polished app updated often.
What you need to start. A daily habit two people share, and patience to test prices in the store.Our read
Key findings
Product overview
One question a day, two answers, revealed together.
Each day Debatium asks a question; both partners answer, and the answers appear once both are in[2]. The app adds shared check-ins, a photo of the day, the distance between partners, a drawing board, quizzes and games, and a printable memory book of past answers[2]. The French store page lists 331 question prompts and says there are no ads[2].
One Premium subscription is shared with the partner[2]. The app is iPhone-only, available in French and five other languages, and published by Rodger Studio[2]. TrustMRR shows a 50% margin[1].
What the store page looks like
Captured Nov 11, 2026 · Screenshot: Apple App Store, France (desktop only; the phone capture is blocked by an open-in-app prompt).
What to look for
- 1“Debatium – relation & couple”: 4.5 stars from 3.1K ratings, made by Rodger Studio.Fact
- 2Ranked #64 in free Entertainment apps when captured; French plus five other languages.Fact
- 3The first store image claims more than one million downloads; TrustMRR counts 2,352 active subscriptions. See §02.Fact
Revenue analysis
Revenue held and then jumped. MRR halved.
Hover or tap a bar. Monthly verified revenue from TrustMRR[1], December 2025 to November 2026: the whole tracked history. Tracking began Dec 11, 2025[3]; November covers Nov 1–10.
Our arithmetic on the verified data in this report. Revenue ÷ MRR uses the last 30 days; the share of all-time revenue counts the months in the chart above; the swing is the median change between complete months.
After a partial December, monthly revenue stayed between $21,481 and $28,358 from January to September, then reached $35,484 in October, 1.65 times September[1].Derived
| Date | MRR | Active subscriptions | MRR per subscription |
|---|---|---|---|
| Jan 16, 2026 | $28,388 | 2,864 | $9.91 |
| Sep 24, 2026 | $16,556 | 1,701 | $9.73 |
| Nov 10, 2026 | $14,806 | 2,352 | $6.30 |
Earlier rows from archived copies of the TrustMRR page[3]; the last row from the live page[1]. The last column is our division.
Subscriptions fell from 2,864 to 1,701 and recovered to 2,352, but MRR per subscription dropped from $9.91 to $6.30[1][3]. Revenue in the last 30 days was 2.43 times MRR.Derived Both fit more buyers choosing yearly plans, which bring cash upfront and count for less each month; TrustMRR does not show the plan mix, so this is our reading.Our read
Daily revenue
Hover or tap a bar. Verified daily revenue, Oct 13 – Nov 9, 2026 (UTC), from TrustMRR[1]. Blue: Saturdays and Sundays. Nov 10 is left out because the day was not complete at sync.
20 weekdays.Derived
8 weekend days.Derived
January to November.Derived
Last 30 days.Fact
Downloads vs subscribers
| Claim | Where | What we found |
|---|---|---|
| More than one million downloads | First App Store image[2] | TrustMRR estimates 1,000,000 users and counts 2,352 active subscriptions[1]: about one subscription per 425 users.Derived |
| Premium shared by two | App Store description[2] | Consistent with the low MRR per subscription.Our read |
Claims from the store page, set against verified data.
Market
Couples apps form a crowded store category. We found no rival with verified revenue on the same basis, so revenue is not compared.
Pricing: many offers for one plan
Weekly, monthly, yearly and ‘happy hour’ prices for the same Premium.
| Offer | Price (France) |
|---|---|
| Weekly | €2.99–6.99 |
| Monthly | €14.99 |
| Yearly | €19.99 or €39.99 |
| ‘Happy hour’ | €2.99 or €3.99 |
| TrustMRR listing | $8.99/week |
In-app purchases on the French App Store, read Nov 11, 2026[2], and the TrustMRR listing[1].
A yearly plan at €39.99 costs less than six weeks at €6.99. Several prices for one plan usually mean price tests or offers shown to different users.Our read
Where customers come from
The store page does most of the visible work.
What we could not read
Ad spend, installs by source, Android presence and the plan mix are not public.
Growth strategies
Three moves, each visible from outside.
Timeline
Key takeaways
Debatium shows a small consumer app built on a habit for two, and why revenue and MRR must be read together: the best month on record arrived while recurring revenue halved.
Why we scored it this way
Copy
Avoid
- Reading revenue without MRR. A record month can hide a shrinking base. §02
- Relying on one store. iPhone only, and App Store search as the main channel. §04
- Assuming downloads are customers. One million downloads claimed, 2,352 subscriptions. §02
Our predictions
Three claims with dates. We mark each one right or wrong on its date and keep the result on the page.
Track record: the predictions in our earlier reports are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.
What could prove us wrong
Things that would change our read, and how to check them.
- The plan mix is our guess. We read yearly plans into the gap between revenue and MRR; TrustMRR does not show plans.Check: revenue ÷ MRR over the next months.
- October may be one campaign. A single push or feature in the store could explain the jump.Check: November and December revenue.
- Downloads are a claim. ‘More than one million’ is the store image’s own figure.Check: not verifiable.
- Rankings move daily. We saw #64 in our capture and #71 on another read the same day.Check: the store chart over a week.
Appendix
FAQ
How much does Debatium make?
TrustMRR shows $292,335 in verified revenue since December 2025, $35,484 in October 2026 and $35,912 in the 30 days to Nov 10. MRR is $14,806 from 2,352 active subscriptions.
What does Debatium cost?
The app is free. On the French App Store, Premium is sold at €2.99–6.99 a week, €14.99 a month, or €19.99 or €39.99 a year, with ‘happy hour’ offers at €2.99 and €3.99. TrustMRR lists Premium at $8.99 a week.
Do both partners need to pay?
No. The store page says one Premium subscription is shared with the partner.
Who makes Debatium?
The App Store lists Rodger Studio as developer. TrustMRR names Sowa Killian as founder, based in France.
Sources
- [1]TrustMRR: Debatium — revenue, MRR, subscriptions, prices, daily and monthly data. Verified through a RevenueCat API key. Synced 2026-11-10 20:48 UTC.
- [2]App Store (France): Debatium — developer, rating, chart rank, languages, in-app prices, shared Premium, memory book. Read 2026-11-11.
- [3]Wayback Machine captures of the TrustMRR page on Jan 16, 2026 and Sep 24, 2026 — MRR, subscriptions, 30-day revenue, tracking start. Read 2026-11-11.
Screenshot © Apple App Store listing of Debatium, used for commentary. Oddig has no business relationship with Debatium or Rodger Studio. Numbers change daily; check the sources for the latest.
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