Simple Analytics has earned $1.94 million in eight years; for the past year its MRR has barely moved
A privacy-first alternative to Google Analytics from the Netherlands, founded in 2018. MRR has stayed between $37,876 and $39,132 for a year while subscriptions fell 7.5%. Each customer now pays more, and the pitch has moved from replacing GA to running beside it.
Product at a glance
Summary
What this business is
Simple Analytics measures website traffic without cookies, personal data or visitor IDs, and stores data in the EU. It was founded in the Netherlands on Aug 4, 2018. Verified revenue totals $1,943,887, with $473,457 in the last 12 months. MRR is $37,876 from 1,259 subscriptions and has stayed within about $1,300 of that for a year, while subscriptions fell from 1,361. Prices rose from $9 a month in 2022 to $20 today, and the site now pitches it as a companion to Google Analytics 4.
Why these scores? See the reasons in Key takeaways →
Momentum
Steady. Revenue: last three complete months +20% on the three before; +24% on the same months half a year earlier; MRR −3% since May 12, 2026.Derived
Best suited for
Builder (main). Reliable analytics and compliance work.
Marketer (second). Years of content and a clear privacy message.
What you need to start. A pain a giant product creates, and years of patience to build trust.Our read
Key findings
Product overview
Traffic numbers without cookies, consent banners or personal data.
Simple Analytics records page views without cookies, personal data or visitor IDs, and keeps data in the EU[2]. The homepage lists GDPR and SOC 2 compliance, a Capterra rating of 4.8, 41,300+ users, and logos from Bloomberg, Hyundai and Sketch, among others[2]. TrustMRR describes agencies, enterprises and white-label use as its customers[1].
The headline is ‘See the traffic Google Analytics misses’: it is pitched as something to run alongside GA4, measuring visitors who reject consent[2]. A banner says the company does not run Black Friday discounts[2].
What the site looks like
Captured Nov 11, 2026 · Screenshots: simpleanalytics.com.
What to look for
- 1Top banner: they don’t do Black Friday discounts, just a fair price for everyone.Fact
- 2“See the traffic Google Analytics misses”: it sells itself next to GA4, not only instead of it.Fact
- 3Badges for Capterra 4.8, EU-owned in Amsterdam, 41,300+ users, GDPR and SOC 2; logos include Bloomberg, Hyundai and Sketch.Fact
What to look for
- 1A self-serve plan from $20 a month, priced by monthly pageviews on a slider.Fact
- 2A second offer: run Simple Analytics alongside GA4 to measure the traffic that rejects consent. See §03.Fact
Revenue analysis
Flat MRR, slowly fewer customers, each paying a little more.
Hover or tap a bar. Monthly verified revenue from TrustMRR[1], December 2025 to November 2026. November covers Nov 1–10. Revenue before December 2025 totals $1,503,219.
Our arithmetic on the verified data in this report. Revenue ÷ MRR uses the last 30 days; the share of all-time revenue counts the months in the chart above; the swing is the median change between complete months.
Monthly revenue stayed between $34,424 and $50,631 over the last year; August was the high[1].Derived The last 12 months brought $473,457, 1.04 times MRR × 12, so revenue and MRR tell the same story.Derived $1,503,219 came before December 2025.Derived
| Date | MRR | Active subscriptions | MRR per subscription |
|---|---|---|---|
| Nov 7, 2025 | $38,553 | 1,361 | $28.33 |
| May 12, 2026 | $39,132 | 1,316 | $29.74 |
| Nov 10, 2026 | $37,876 | 1,259 | $30.08 |
Earlier rows from archived copies of the TrustMRR page, where MRR was marked as estimated[3]; the last row from the live page[1]. The last column is our division.
Daily revenue
Hover or tap a bar. Verified daily revenue, Oct 13 – Nov 9, 2026 (UTC), from TrustMRR[1]. Blue: Saturdays and Sundays. Nov 10 is left out because the day was not complete at sync.
20 weekdays.Derived
8 weekend days.Derived
41,300+ users claimed, 1,259 subscriptions.Derived
On TrustMRR.Fact
Market
Privacy-first analytics is a crowded field, with open-source and paid tools alongside Google Analytics. We found no rival with verified revenue on the same basis, so revenue is not compared.
Pricing: up and simpler
Three plans in 2022; one self-serve price, a free plan and enterprise today.
| Aug 2022 | Nov 2026 | |
|---|---|---|
| Entry | Starter $9/month | $20/month from 100,000 pageviews |
| Middle | Business $49/month | Priced by pageviews; +$20/month per extra user |
| Top | Enterprise from $99/month | Custom, with a 30-day proof of concept beside GA4 |
| Free | — | Hobby plan: 5 sites, 1 month of history, badge required |
2022 from a Wayback copy of the pricing page[4]; 2026 from the live pricing page, read Nov 11, 2026[2]. Yearly billing gives two months free.
The entry price more than doubled, and MRR per subscription rose from $28.33 to $30.08 in a year[1][3].Derived The free plan asks for a visible badge in return.Fact
Where customers come from
Eight years of search authority and a badge on free sites.
What we could not read
Traffic by source, team size, churn and the enterprise share of revenue are not public.
Growth strategies
Three moves, each visible from outside.
Timeline
- Aug 42018ProductFounding date on TrustMRR.[1]
- Aug 102022PricingPlans at $9, $49 and from $99 a month.[4]
- Nov 72025RevenueMRR about $38,553 from 1,361 subscriptions; $1,466,355 all-time.[3]
- May 122026RevenueMRR about $39,132 from 1,316 subscriptions.[3]
- Aug2026Revenue$50,631, the best month in the last year.[1]
- Nov 102026RevenueMRR $37,876 from 1,259 subscriptions; $1,943,887 all-time.[1]
Key takeaways
Simple Analytics shows how long a focused alternative to a giant can last, and what a mature indie SaaS looks like: steady revenue, slowly fewer customers, higher prices, and a pitch that moves from replacing the incumbent to working beside it.
Why we scored it this way
Copy
Avoid
- Mistaking flat for safe. Subscriptions are slowly falling. §02
- Counting users as customers. 41,300+ users on the site, 1,259 subscriptions. §02
- Reading one month as growth. August’s $50,631 was a peak. §02
Our predictions
Three claims with dates. We mark each one right or wrong on its date and keep the result on the page.
Track record: the predictions in our earlier reports are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.
What could prove us wrong
Things that would change our read, and how to check them.
- Enterprise deals can be lumpy. A few large contracts could move MRR without changing the count much.Check: MRR per subscription.
- The user figure is the site’s own. 41,300+ users is a badge, close to TrustMRR’s 40,800 estimate.Check: not verifiable.
- August may be yearly renewals. We do not know why August peaked.Check: August 2027.
- Stripe may not be all revenue. Invoiced enterprise deals could sit outside Stripe.Check: not verifiable.
Appendix
FAQ
How much does Simple Analytics make?
TrustMRR shows $1,943,887 in Stripe-verified revenue, $473,457 in the last 12 months and MRR of $37,876 from 1,259 subscriptions, as of Nov 10, 2026.
What does Simple Analytics cost?
The self-serve plan starts at $20 a month for 100,000 pageviews, with $20 a month for each extra user and two months free on yearly billing. A free plan for hobbyists covers five sites and one month of history and requires a badge. Enterprise plans are custom and start with a 30-day proof of concept beside GA4.
What did it cost before?
In August 2022 the plans were Starter at $9 a month, Business at $49 and Enterprise from $99.
Where is Simple Analytics based?
In the Netherlands; the site says it is EU-owned and based in Amsterdam.
Sources
- [1]TrustMRR: Simple Analytics — revenue, MRR, subscriptions, daily and monthly data, founding date, domain rating. Verified through a Stripe API key. Synced 2026-11-10 20:06 UTC.
- [2]simpleanalytics.com and its pricing page — product, badges, customer logos, plans. Read 2026-11-11.
- [3]Wayback Machine captures of the TrustMRR page on Nov 7, 2025 and May 12, 2026 — estimated MRR, subscriptions, all-time revenue. Read 2026-11-11.
- [4]Wayback Machine capture of the pricing page on Aug 10, 2022 — earlier plans and prices. Read 2026-11-11.
Screenshots © Simple Analytics, used for commentary. Oddig has no business relationship with Simple Analytics. Numbers change daily; check the sources for the latest.
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