Brawler went from $4,152 to $48,487 a month in five months with an AI boxing coach and paid ads
An AI boxing coach app launched in May 2026 and grown with Meta ads and influencers. Subscriptions rose nine times since June. Its owner listed it for sale at $200,000 when MRR was $3,578.
Product at a glance
Summary
What this business is
Brawler is an AI boxing coach on the iPhone: structured programs, drills and pad work, a chat coach, video analysis of shadowboxing or sparring, and nutrition tracking. George Lampropoulos launched it in May 2026 under Brawler LLC; the app’s bundle ID shows it was started with the AI app builder Rork. It grows through Meta ads and influencers. Monthly revenue went from $4,152 in May to about $48,500 in September and October. MRR is $25,303 from 4,858 subscriptions.
Why these scores? See the reasons in Key takeaways →
Momentum
Rising fast. Revenue: last three complete months +150% on the three before; MRR 7.1 times its level on Jun 21, 2026.Derived
Best suited for
Marketer (main). Growth is bought: ads and influencers turn into yearly subscriptions.
Builder (second). Video analysis and an AI coach keep people paying.
What you need to start. A passionate sport audience and the skill to buy users for less than they pay you.Our read
Key findings
Product overview
A boxing coach in the phone, with feedback on your own video.
Brawler has training programs for fundamentals, offense, defense, strategy and conditioning; guided drills, pad work and a round timer; an AI coach chat; and video analysis of shadowboxing, bag work or sparring across seven areas, with drill suggestions[2]. It adds nutrition tracking by photo, barcode or voice, plus streaks, XP and daily challenges[2].
On Nov 11, 2026 it had 4.8 stars from 2.4K ratings on the US App Store and ranked #87 in free Sports apps[2]. The bundle ID begins with app.rork, which points to the AI app builder Rork as its starting point[1]. TrustMRR shows a 50% margin[1].
What the store page looks like
Captured Nov 11, 2026 · Screenshot: Apple App Store (desktop only). We found no separate product website.
What to look for
- 1“BRAWLER – Future of Boxing”: 4.8 stars from 2.4K ratings on the US store.Fact
- 2Screenshots lead with the AI coach, video feedback on your form, and training plans. See §01.Fact
- 3Free to download; a subscription unlocks everything. See §04.Fact
Revenue analysis
Two jumps, June and September, each held the next month.
Hover or tap a bar. Monthly verified revenue from TrustMRR[1], May to November 2026: the app’s whole revenue history. November covers Nov 1–10.
Our arithmetic on the verified data in this report. Revenue ÷ MRR uses the last 30 days; the share of all-time revenue counts the months in the chart above; the swing is the median change between complete months.
Revenue was $17,996 in June, $26,097 in July and $23,482 in August, then doubled to $48,724 in September and held at $48,487 in October[1]. October was 11.7 times May.Derived
| Date | MRR | Active subscriptions | MRR per subscription |
|---|---|---|---|
| Jun 21, 2026 | $3,578 | 534 | $6.70 |
| Sep 5, 2026 | $11,130 | 2,026 | $5.49 |
| Nov 10, 2026 | $25,303 | 4,858 | $5.21 |
Earlier rows from archived copies of the TrustMRR page[3]; the last row from the live page[1]. The last column is our division.
MRR per subscription is $5.21, close to the $59.99 yearly plan spread over twelve months ($5.00)[1]. Revenue in the last 30 days was 1.84 times MRR, which fits yearly plans paid upfront.Derived
Daily revenue
Hover or tap a bar. Verified daily revenue, Oct 13 – Nov 9, 2026 (UTC), from TrustMRR[1]. Blue: Saturdays and Sundays. Nov 10 is left out because the day was not complete at sync.
8 weekend days.Derived
20 weekdays.Derived
534 to 4,858.Derived
Last 30 days.Fact
The sale listing
Brawler was listed on TrustMRR on Jun 18, 2026 at $200,000[1]. Three days later MRR was $3,578[3]. The same price is now about 1.07 times the last 12 months’ revenue and 0.66 times MRR × 12.Derived The listing shows 5,458 interested buyers and 20 offers[1].
Market
AI fitness and sports-coach apps multiplied in 2026. We found no rival with verified revenue on the same basis, so revenue is not compared.
For buyers: the listing, checked
Listed before it grew, so the price now reads as a fraction of a year’s revenue.
The price was set in June, when MRR was $3,578. Today it is 0.36 times 30-day revenue × 12, 0.66 times MRR × 12 and 0.31 times a year at November’s pace[1].Derived Either the listing is stale, or the seller expects buyers to discount heavily for a young app bought with ads.Our read
Other fitness apps for sale
| Business | What it does | Recent revenue | On sale |
|---|---|---|---|
| Brawler | AI boxing coach with video feedback | $48,487 (Oct) | Since Jun 18 at $200,000 (0.4x) |
| AbMaxx[4] | AI abs analysis and plans | $42,857 (Oct), best $53,086 (Sep) | Since Jun 16 at $1,000,000 (2.1x) |
| Stealth Venture[5] | Health and fitness app for iOS | $130,677 (Oct) | Since Feb 11 at $3,000,000 (2.1x) |
Monthly verified revenue from each TrustMRR page, read Nov 11, 2026. Multiples as TrustMRR shows them.
AbMaxx is the closest twin: an AI fitness app launched in March, listed in June, with a similar curve; it peaked in September and fell 19% in October[4].Derived Both comparables ask about 2.1 times their run rate[4][5], five times Brawler’s multiple.Derived
What running it involves
| Area | What we can see | What a buyer must find out |
|---|---|---|
| Growth | Meta ads and influencers, named on TrustMRR[1] | Ad spend by month and cost per paying user |
| Costs | 50% margin[1] | What the other half is: ads, AI video analysis, fees |
| Plans | Mostly yearly: 30-day revenue is 1.84 times MRR[1] | First-year renewal rate, due from May 2027 |
| Stack | Swift, SwiftUI, Supabase, RevenueCat; started on an AI app builder[1] | Code quality and who maintains it |
| Profile | TrustMRR estimates 1,200 users against 4,858 subscriptions[1] | Ignore the user estimate; ask for real active users |
From the TrustMRR profile and listing[1].
Questions to ask the seller
| # | Ask | Why it matters |
|---|---|---|
| 1 | Is $200,000 still the price? | It was set when MRR was $3,578 |
| 2 | Monthly ad spend and return on it since May | Growth is bought with ads |
| 3 | Share of yearly plans and their start months | Renewals start in May 2027 |
| 4 | Refunds and trial-to-paid conversion | Cheap yearly offers attract impulse buyers |
| 5 | Influencer contracts and whether they continue | A named growth channel |
| 6 | AI cost per video analysis | Half of revenue is cost |
Our list, built from what the public data cannot show.
This is information for due diligence, not investment advice. Oddig has no relationship with the seller or TrustMRR and receives nothing from any sale.
Pricing: yearly first
A monthly price, a yearly price, and a cheaper yearly offer.
| Plan | Price |
|---|---|
| Monthly | $9.99 |
| Yearly | $59.99 |
| Discounted yearly | $29.99 |
| Pro (App Store list) | $9.99/week; $12.99–19.99/month; $17.99–119.99/year |
TrustMRR listing[1] and the US App Store in-app purchase list, read Nov 11, 2026[2].
The yearly plan works out to $5 a month, half the monthly price. A $29.99 yearly offer halves it again, a common hook for ad traffic.Our read
Where customers come from
Paid: ads and creators.
What we could not read
Ad spend, cost per install, retention and Android presence are not public.
Growth strategies
Three moves, each visible from outside.
Timeline
- May 12026ProductFounding date on TrustMRR; May revenue $4,152.[1]
- Jun 182026SaleListed for sale on TrustMRR at $200,000.[1]
- Jun 212026RevenueMRR $3,578 from 534 subscriptions.[3]
- Sep2026Revenue$48,724, the best month so far.[1]
- Sep 52026RevenueMRR $11,130 from 2,026 subscriptions.[3]
- Nov 102026RevenueMRR $25,303 from 4,858 subscriptions; $186,491 all-time.[1]
Key takeaways
Brawler shows how fast a consumer AI app can grow when paid ads meet a passionate niche and a cheap yearly plan, and how much of that growth still has to prove itself at renewal time.
Why we scored it this way
Copy
- Pick a sport people are obsessed with. Boxing fans train alone and want feedback. P1
- Show users their own form. Video analysis is the feature that sells the coach. P1
- Sell yearly upfront. Revenue runs at 1.84× MRR because yearly plans pay at once. P2
- Use an AI app builder to start. The bundle ID shows a Rork start. P3
Avoid
- Counting yearly cash as monthly income. Renewals arrive a year later, if at all. §02
- Forgetting the ad bill. Half of revenue goes to costs. §05
- Pricing a sale before the growth. The listing went up at $3,578 MRR. §02
Our predictions
Three claims with dates. We mark each one right or wrong on its date and keep the result on the page.
Track record: the predictions in our earlier reports are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.
What could prove us wrong
Things that would change our read, and how to check them.
- Ad spend is unknown. A 50% margin suggests heavy costs; if ads are paused, growth may stop.Check: not public.
- Yearly renewals are untested. The first yearly plans come up for renewal in May 2027.Check: revenue in May–June 2027.
- The yearly-plan reading is our inference. Revenue at 1.84× MRR fits upfront yearly payments; TrustMRR does not show the plan mix.Check: not public.
- Competition is heavy. Many AI fitness coaches launched in 2026.Check: the app’s chart rank on the next review.
Appendix
FAQ
How much does Brawler make?
$46,567 in the 30 days to Nov 10, 2026, verified through RevenueCat on TrustMRR. MRR is $25,303 from 4,858 subscriptions; all-time revenue is $186,491.
What does Brawler cost?
TrustMRR lists $9.99 a month, $59.99 a year and a $29.99 discounted yearly plan. The App Store also lists Pro tiers from $9.99 a week to $119.99 a year.
How does Brawler get users?
Its TrustMRR listing names Meta ads and influencers as its marketing channels.
Is Brawler for sale?
Yes. It was listed on TrustMRR on Jun 18, 2026 with an asking price of $200,000. The listing shows 20 offers received.
Sources
- [1]TrustMRR: Brawler — revenue, MRR, subscriptions, channels, sale listing, daily and monthly data. Verified through a RevenueCat API key. Synced 2026-11-10 22:40 UTC.
- [2]App Store (US): BRAWLER – Future of Boxing — ratings, chart rank, in-app prices, features and versions. Read 2026-11-11.
- [3]Wayback Machine captures of the TrustMRR page on Jun 21, 2026 and Sep 5, 2026 — MRR and subscriptions on those dates. Read 2026-11-11.
- [4]TrustMRR: AbMaxx — AI abs app, monthly revenue, MRR, sale listing. RevenueCat-verified. Read 2026-11-11.
- [5]TrustMRR: Stealth Venture (fitness app) — monthly revenue, MRR, sale listing. RevenueCat-verified. Read 2026-11-11.
Screenshot © Apple App Store listing of Brawler, used for commentary. Oddig has no business relationship with Brawler LLC. Numbers change daily; check the sources for the latest.
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