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CartBoss Business Report: $1.8M With No Subscriptions, Paid Per Abandoned-Cart Text

SMS cart reminders for Shopify and WooCommerce, billed per message: $1,798,114, no MRR.

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ODDIG · Business report · CartBoss
Report v1 · Data as of 2026-11-10
CartBosscartboss.io ↗ · abandoned-cart SMS

CartBoss has made $1.8 million with no subscriptions, charging online shops per abandoned-cart text

SMS reminders for Shopify and WooCommerce shoppers who leave without paying, billed per message by country. Revenue halved after August, then two days in November brought $19,379, 40% of the last 30 days.

cartboss.io
cartboss.io homepage, captured Nov 11, 2026
Homepage · captured 2026-11-11

Product at a glance

What it isAutomatic SMS to shoppers who abandon a cart, with a follow-up that can carry a discount.
Who it’s forShopify and WooCommerce stores.
How it chargesPay as you go, per SMS, priced by destination country.
Business modelUsage-based prepaid credit; no subscription.
All-time verified revenue
$1,798,114
since 2021
Fact
Monthly average
$51,124 → $27,711
Jun–Aug vs Sep–Oct
Derived
Nov 8–9 share of 30 days
40%
$19,379 of $47,935
Derived
MRR
$0
pay as you go
Fact
Revenue verified via Stripe on TrustMRR · synced 2026-11-10 20:53 UTCResearched 2026-11-11 · Oddig
ODDIG Business Report · CartBoss · v1Data as of 2026-11-10 · Researched 2026-11-11
Quick read shows the scorecard, key findings, what to copy, our predictions and the bear case. Switch to Full report for the monthly and daily charts, the price history and the channels.

Summary

What this business is

CartBoss sends text messages to shoppers who leave a Shopify or WooCommerce store with items in their cart: the first about 15 minutes later, a second about three hours later that can include a discount. It is run by CartData Ltd. in Slovenia; TrustMRR lists Damjan Malis as founder and a founding date in March 2021. There are no subscriptions: stores pay per SMS. Verified revenue totals $1,798,114, with $499,942 in the last 12 months. Monthly revenue fell from about $51,000 in the summer to about $27,700 in September and October, and then two days in November brought $19,379.

FormStore app + SMS
CompanyCartData Ltd., Slovenia
BillingPer SMS
FoundedMar 2021
12 months ÷ all-time28%
Margin45%
ODDIG scorecard1 = weak · 5 = strong · our judgement, no total score
Revenue qualityHow much recurs
2/5
Channel spreadNot one channel
4/5
CopyabilityFor a solo founder
3/5
DefensibilityHard to copy the product
2/5
Evidence strengthHow sure we are
4/5
Share

Why these scores? See the reasons in Key takeaways →

Momentum

Declining. Revenue: last three complete months −23% on the three before; −4% on the same months half a year earlier.Derived

Best suited for

Marketer (main). Comparison and industry pages bring the traffic.

Builder (second). Store integrations and SMS delivery across countries.

What you need to start. One costly moment in a merchant’s funnel, and a price that starts at zero.Our read

Key findings

01No subscription, $1.8MStores pay per text message; MRR is $0 and revenue is $1,798,114.FactSee the pricing →
02Halved, then a spikeAbout $51,124 a month in the summer, $27,711 in September–October, then $19,379 on Nov 8–9.DerivedSee the charts →
03Prices per SMS roseUS texts cost €0.01 in 2022 and €0.025 now; Germany went from €0.08 to €0.1484.FactSee the price history →
Evidence tagsFactfrom a listed public sourceDerivedour arithmetic on factsFounderclaimed by the founder or siteOur readour judgement
01

Product overview

A text 15 minutes after the cart is left, and another three hours later.

CartBoss connects to Shopify and WooCommerce stores and texts shoppers who leave items in their cart: the first message about 15 minutes later, a follow-up about three hours later that can carry a discount[2]. The site claims 7 million carts recovered and a 99% open rate[2]. The same company runs BuzzBlaster, a bulk SMS tool[2].

It is operated by CartData Ltd. in Slovenia; TrustMRR lists Damjan Malis as founder, a founding date of Mar 10, 2021, a 45% margin and a domain rating of 56[1][2].

What the site looks like

cartboss.io
cartboss.io homepage on desktop, captured Nov 11, 2026
cartboss.io homepage on a phone, captured Nov 11, 2026
cartboss.io/pricing
cartboss.io pricing on desktop, captured Nov 11, 2026

Captured Nov 11, 2026 · Screenshots: cartboss.io.

What to look for

  1. 1
    “Hello, Shopify Seller!” over the headline “Double Your Online Sales with SMS Cart Reminders”.Fact
  2. 2
    The case in one line: over 70% of visitors abandon their carts.Fact
  3. 3
    Free trial with no credit card; Shopify and WooCommerce logos; “Trusted by 1000’s”.Fact

What to look for

  1. 1
    “Pay as you go. No subscriptions. No hidden fees.”Fact
  2. 2
    A price per SMS for every destination country, in euros. See §03.Fact
  3. 3
    The FAQ answers ‘How is CartBoss better than Klaviyo?’ on the pricing page itself.Fact
Our readA cart left behind is money the store can see and lose. A text that gets a share of it back sells itself.Our read
02

Revenue analysis

A strong summer, a halving, then a two-day spike.

Nov 2026
$29,457
$42K$28K$14K
DecJanFebMarAprMayJunJulAugSepOctNov

Hover or tap a bar. Monthly verified revenue from TrustMRR[1], December 2025 to November 2026. November covers Nov 1–10. Revenue before December 2025 totals $1,331,356.

Revenue quality
Revenue ÷ MRR
No MRR (usage-based)
Share of all-time revenue
26% since Dec 2025
Verified record starts
Before Dec 2025
Typical monthly swing
8% a month

Our arithmetic on the verified data in this report. Revenue ÷ MRR uses the last 30 days; the share of all-time revenue counts the months in the chart above; the swing is the median change between complete months.

Revenue averaged $51,124 a month from June to August and $27,711 in September and October[1].Derived November’s first ten days, $29,457, already beat all of October[1].Derived The last 12 months brought $499,942, 28% of all revenue; $1,331,356 came before December 2025.Derived

Daily revenue

Nov 9, 2026
$10,482
Oct 13Oct 20Oct 27Nov 3

Hover or tap a bar. Verified daily revenue, Oct 13 – Nov 9, 2026 (UTC), from TrustMRR[1]. Blue: Saturdays and Sundays. Nov 10 is left out because the day was not complete at sync.

Share

Nov 8 brought $8,897 and Nov 9 $10,482, together 40% of the last 30 days[1].Derived With prepaid usage, large top-ups before the holiday season are a likely explanation, but we cannot see what the payments were.Our read Without those two days, weekdays averaged $1,140 and weekends $782.Derived

Weekday average
$1,607

20 weekdays, incl. Nov 9.Derived

Weekend average
$1,797

8 weekend days, incl. Nov 8.Derived

Jan 16 – Jun 21
$200,840

From two archived all-time totals.Derived

Margin
45%

Last 30 days.Fact

Market

CartBoss compares itself with Klaviyo, Omnisend, Postscript, Recart and SMSBump on its own pages[5]. We found no rival with verified revenue on the same basis, so revenue is not compared.

03

Pricing: per SMS, by country

No fee; the price is the text message.

DestinationDec 2022Nov 2026Change
United States€0.01€0.0252.5×
United Kingdom€0.04€0.05571.39×
Germany€0.08€0.14841.86×

Price per SMS from a Wayback copy of the pricing page[4] and the live page, read Nov 11, 2026[2]. The change column is our division.

There is no subscription or contract: stores top up a balance and pay for the messages sent[2]. The first recovered cart is free, and the trial needs no card[2]. A 45% margin reflects that each text costs CartBoss money too[1].Our read

Our readPer-message pricing lets the smallest store start at zero, and grows with the store’s traffic without a sales call.Our read
04

Where customers come from

Pages for every search a store owner might make.

Mainvisible on the siteswipe →
Comparison pages
5+

Against Klaviyo, Omnisend, Postscript, Recart and SMSBump.[5]

Fact
Industry pages
5+

Fashion, food, beauty, home and sports stores.[5]

Fact
Free tools
15 templates

Abandoned-cart SMS templates.[5]

Fact
Supportingvisible, impact not measurableswipe →
Store platforms
Shopify, WooCommerce

Shown on the homepage.[2]

Fact
Search
DR 56

Domain rating on TrustMRR.[1]

Fact

What we could not read

Number of stores, traffic by source and why September halved are not public.

05

Growth strategies

Three moves, each visible from outside.

P1One moment in the funnel
What they didBuilt only for the abandoned cart, with timed texts and a discount follow-up.[2]
What happened$1,798,114 in verified revenue.[1]Fact
How you can use itPick the single most expensive leak in your customer’s funnel.
Cost & conditions A narrow product invites bundling by bigger tools. 7-day test: name the one moment your customer loses the most money and build for that alone.
P2Start at zero
What they didNo subscription, first recovered cart free, no card for the trial.[2]
What happenedRevenue with no MRR at all.[1]Fact
How you can use itRemove every cost before the first result.
Cost & conditions Revenue swings with usage. 7-day test: offer the first result free and charge only after it lands.
P3Comparison pages
What they didWrote pages against five better-known tools.[5]
What happenedNot measurable from outside.Our read
How you can use itRank next to the names your buyers already search for.
Cost & conditions Pages must stay fair and current. 7-day test: write one honest ‘us vs them’ page for your biggest competitor.
06

Timeline

  • Mar 102021
    ProductFounding date on TrustMRR.[1]
  • Dec 32022
    PricingUS texts at €0.01, UK €0.04, Germany €0.08.[4]
  • Jan 162026
    RevenueAll-time revenue $1,393,959.[3]
  • Jun 212026
    RevenueAll-time revenue $1,594,799.[3]
  • Jul2026
    Revenue$52,761, the best month in the last year.[1]
  • Sep2026
    RevenueRevenue drops to $26,824.[1]
  • Nov 82026
    RevenueNov 8–9 bring $19,379 in two days.[1]
  • Nov 102026
    Revenue$1,798,114 all-time.[1]
07

Key takeaways

CartBoss shows that a business can pass $1.8 million without a single subscription when it owns one costly moment for its customers and prices on use, and how much such revenue moves with the customers’ own seasons.

Why we scored it this way

ODDIG scorecard1 = weak · 5 = strong · our judgement, no total score
Revenue qualityHow much recurs
2/5
No subscriptions; revenue swings with shops’ sales and top-ups.Derived
Channel spreadNot one channel
4/5
Comparison pages, industry pages, guides, free templates and store listings.Fact
CopyabilityFor a solo founder
3/5
Store integrations plus an SMS gateway; carrier rules and deliverability take work.Our read
DefensibilityHard to copy the product
2/5
Email and SMS platforms offer the same flow.Our read
Evidence strengthHow sure we are
4/5
Stripe-verified revenue, archived totals and archived prices.Fact
Share

Copy

  1. Own one moment in the funnel. The abandoned cart, nothing else. P1
  2. Start at zero. No fee, first recovered cart free, no card for the trial. P2
  3. Write the comparison pages. Rank next to the big names buyers search for. P3

Avoid

  1. Treating usage revenue as recurring. It can halve in a month. §02
  2. Ignoring carrier costs. A 45% margin leaves less room than software. §03
  3. Reading one spike as a trend. Two days made 40% of a month. §02
08

Our predictions

Three claims with dates. We mark each one right or wrong on its date and keep the result on the page.

#PredictionCheck onStatus
#1
November 2026 revenue is above $40,000TrustMRR: $29,457 in Nov 1–10, including $19,379 on Nov 8–9.
Dec 1, 2026Open
#2
January 2027 revenue is below November 2026’sPay-as-you-go top-ups before the holiday season.
Feb 1, 2027Open
#3
US price per SMS is €0.025 or higherPricing page: €0.01 in Dec 2022, €0.025 in Nov 2026.
Mar 31, 2027Open

Track record: the predictions in our earlier reports are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.

09

What could prove us wrong

Things that would change our read, and how to check them.

  1. We do not know what Nov 8–9 was. Holiday top-ups are our guess; it could be one large customer or a billing change.Check: November and December revenue.
  2. We do not know why September halved. A lost customer, a price change or a channel change could all explain it.Check: not verifiable.
  3. Recovery claims are the site’s own. ‘7 million carts recovered’ and ‘99% open rate’ are not verified.Check: not verifiable.
  4. Platforms add the same flow. Shopify apps and email tools offer SMS cart reminders.Check: competitor features on the next review.

Appendix

FAQ

How much does CartBoss make?

TrustMRR shows $1,798,114 in Stripe-verified revenue, $499,942 in the last 12 months and $47,935 in the 30 days to Nov 10, 2026. It has no subscriptions, so MRR is $0.

What does CartBoss cost?

There is no subscription. Stores pay per SMS, priced by destination country: for example €0.025 to the US, €0.0557 to the UK and €0.1484 to Germany. The first recovered cart is free and the trial needs no card.

How does CartBoss work?

When a shopper leaves items in a cart, CartBoss sends a text about 15 minutes later and a follow-up about three hours later, which can include a discount.

Who runs CartBoss?

CartData Ltd. in Slovenia. TrustMRR lists Damjan Malis as founder.

Sources

  1. [1]
    TrustMRR: CartBoss — revenue, daily and monthly data, margin, founder, founding date. Verified through a Stripe API key. Synced 2026-11-10 20:53 UTC.
  2. [2]
    cartboss.io and its pricing page — product, timing of messages, claims, prices per SMS, company. Read 2026-11-11.
  3. [3]
    Wayback Machine captures of the TrustMRR page on Jan 16, 2026 and Jun 21, 2026 — all-time revenue. Read 2026-11-11.
  4. [4]
    Wayback Machine capture of the pricing page on Dec 3, 2022 — earlier prices per SMS. Read 2026-11-11.
  5. [5]
    Wayback Machine capture of cartboss.io on Nov 3, 2026 — comparison, industry, guide and template pages. Read 2026-11-11.

Screenshots © CartBoss (CartData Ltd.), used for commentary. Oddig has no business relationship with CartBoss. Numbers change daily; check the sources for the latest.

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