ConvertLabs makes $28,024 a month running home-service businesses — eight years in, sliding gently
Founded in 2018, ConvertLabs runs bookings, portals and payments for home-service businesses. Its verified year is a gentle slide — $35,645 last December, $27,328 in October — on the strongest domain in this library (DR 71).
Product at a glance
Summary
What this business is
ConvertLabs is business software for home-service companies — website, bookings, customer and provider portals in one system — founded on Apr 26, 2018. The verified record covers its plateau, not its climb: $35,645 in Dec 2025 sliding gently to $27,328 in October 2026, inside a $26K–$36K band all year. MRR is $28,024 from 471 subscriptions paying a derived $59.50 — below the current $67 entry price, the fingerprint of an old base on legacy plans. Its domain rating of 71 is the strongest organic asset in our library.
Why these scores? See the reasons in Key takeaways →
Momentum
Steady. Revenue is up 8.8% over the last three complete months after a soft spring, and down just 1.3% on the long window — Steady, with the decline flattening.Derived
Best suited for
Operator (main). Vertical software for an unglamorous trade, sold as the whole business system rather than a point tool.
Builder (second). What a mature indie SaaS looks like in year eight: pricing debt, organic assets, and a slow leak to manage.
Key findings
Product overview
The whole front office for a cleaning company, in one subscription.
ConvertLabs bundles the website, online booking, a customer portal, a service-provider portal and payments for home-service businesses — the trades that run on bookings and crews. The pitch is replacement: instead of five tools, one screen, with usage caps by tier (the Basic plan includes up to 5 service providers and $5,000 of monthly revenue).[2]
The base is old and small-business real: 471 subscriptions, an estimated 1,000 users on the profile, and pricing that tops out at $397 for Enterprise. Nothing about the offer chases scale; it chases the long tail of local operators.Derived
What the site looks like
What to look for
- 1The homepage sells the full system — website, bookings, portals — not a single feature.Fact
- 2Tier caps are operational (providers, monthly revenue), tying price to the customer’s business size.Fact
What to look for
- 1The plans as captured: Basic $67/mo · Professional $197/mo · Enterprise $397/mo — the same lineup the pricing chapter below works through.Fact
Revenue analysis
A plateau with a downward tilt — and a recent flattening.
October’s daily series is the steadiest in this batch — best day $1,155 (Oct 23), no collapses — a subscription base billing on schedule. November’s first eleven days average $1,229, above October’s daily rate, though early-month billing concentration flatters the pace.Derived
| Reading | MRR | Active subscriptions | MRR per subscription |
|---|---|---|---|
| Nov 12, 2026 | $28,024 | 471 | $59.50 |
Daily revenue
TrustMRR snapshot.Fact
Oct 23, 2026.Fact
Nov 1–11 average per day.Derived
The shape of the year
Read the monthly chart as a band, not a line: $35,645 at the top last December, $25,915 at the bottom in June, and the last three months back up 8.8% on the three before. The direction over eleven months is down 23%; the direction over the last quarter is mildly up. Both are true, and which one matters depends on whether the spring was churn or seasonality in the home-service calendar.Our read
Market
Home-service software is a mature, contested shelf — Jobber, Housecall Pro and a long tail. ConvertLabs’ defence is not features; it is eight years of incumbency in businesses that hate switching the system their bookings live in.Our read
Pricing: $67 to $397 — and a base below the floor
Three tiers, priced on the size of the operation.
| Plan | Price | What it covers |
|---|---|---|
| Basic | $67/mo | Website, portals, up to 5 service providers, $5,000/mo revenue |
| Professional | $197/mo | Everything in Basic, higher limits, priority support |
| Enterprise | $397/mo | Everything in Professional, top limits |
The derived average is $59.50 — 11% below the Basic sticker. Years of customers on older, cheaper plans explain it; so does the strategy question it raises: at 471 subscriptions, migrating the base to current pricing is worth roughly $3,500 of MRR without selling anything.Derived
Where customers come from
Eight years of search presence is the channel.
Domain rating 71 — the highest in our 42-report library. For a niche B2B product, that is a decade of category content and links still paying rent.[1]
Fact471 subscriptions at an estimated 1,000 users: home-service operators talk to each other, and an eight-year-old vendor is part of the furniture.[1]
DerivedThe TrustMRR profile lists no marketing channels and connects no analytics, so channel shares are not estimated here.
Growth strategies
Two moves from the mature end of the indie playbook.
Timeline
- Apr 262018ProductFounding date on TrustMRR.[1]
- Dec2025RevenueVerified record opens at its best month: $35,645.[1]
- Jun2026RevenueSoftest month of the record: $25,915.[1]
- Aug2026RevenueBest month of 2026 so far: $32,697 — the slide is not one-way.[1]
- Oct2026RevenueOctober: $27,328; MRR $28,024 on 471 subscriptions.[1]
Key takeaways
ConvertLabs is what the end of the indie curve can look like when it goes well: not an exit or a collapse, but a durable, slowly leaking asset with a decade of search presence underneath it.
Why we scored it this way
Copy
- Become the system, not a tool. Bookings, portals and payments in one place is why an eight-year-old product keeps 471 businesses paying through a down year.
- Let the domain compound. DR 71 was not bought this year; it is what a decade of being the category’s answer looks like in one number.
Avoid
- Letting the price book rot. A base paying 11% under your entry price is loyalty you are subsidising; grandfathering forever is a slow pay cut.
- Confusing a band with a floor. Eleven months inside $26K–$36K feels stable; the direction inside the band is still down.
Our predictions
Three dated calls, set narrow — this series has the smallest month-to-month swings in the batch, so narrow ranges can still fail honestly.
Track record: the predictions in our earlier reports are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.
What could prove us wrong
Things that would change our read, and how to check them.
- The flattening may be a floor. The last three months rose 8.8% and MRR ticked up; two more months above $30,000 would turn this from a slide into a base.Check: monthly revenue into Mar 2027 against the $26K band floor.
- A price rise may be quietly landing. If legacy customers are being migrated to current pricing, the $59.50 average climbs without a single new logo.Check: the MRR-per-subscription reading on Jan 31, 2027.
- The slide may be one cohort. Losing a single agency or franchise group years ago can echo as a slow leak; a stabilising count would show the echo ending.Check: subscription counts into Mar 2027.
Appendix
Frequently asked
How much does ConvertLabs make?
$27,332 in the 30 days to Nov 12, 2026, verified through Stripe on TrustMRR. MRR is $28,024 from 471 subscriptions; the verified record totals $349,535 since Dec 2025.
Is ConvertLabs growing?
Slowly shrinking: the record’s first month (Dec 2025, $35,645) is still its best, and October 2026 is $27,328 — down 23% over eleven months, with up-months along the way. MRR grew 1.3% in the last 30 days.
How much does ConvertLabs cost?
Basic $67 a month, Professional $197 and Enterprise $397, with 17% off annually (pricing page, Nov 2026). The average subscription pays $59.50 — below today’s entry price.
Sources
- [1]TrustMRR: ConvertLabs — revenue, MRR, subscriptions, daily and monthly data. Verified through a Stripe API key. Synced 2026-11-12.
- [2]ConvertLabs — product description and pricing as shown on the site, Nov 2026.
Screenshots © ConvertLabs, used for commentary. Oddig has no business relationship with ConvertLabs. Numbers change daily; check the sources for the latest.
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