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Founder notes · 26 min read

Postiz Business Report: $390K MRR, and the Free Version Is the Funnel

Postiz makes $390,019 in MRR from 11,468 active subscriptions, Stripe-verified — on software it gives away free. Prices have not moved since January 2025; the growth is the funnel.

Postiz business report cover: MRR $390,019, 11,468 active subscriptions, $1,806,905 all time
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ODDIG · Business report · Postiz
Report v1 · Data as of 2026-11-09

Postiz makes $390K a month from software it gives away free

An open-source scheduler for 30+ social platforms. Stripe-verified revenue grew 56% in October, prices have not moved since January 2025, and no single day made up more than 5% of the month. The funnel is the free repo.

postiz.com
Postiz homepage, captured Nov 9, 2026
Homepage · captured 2026-11-09

Product at a glance

What it isAn open-source social media scheduler: plan, generate and schedule posts to 30+ platforms from one calendar — as a hosted app, or self-hosted free under AGPL-3.0.
Who it’s forCreators, small brands and agencies posting to many networks at once — the pricing page aims Standard at content creators and Ultimate at agencies — plus developers who would rather run it themselves.
How it charges$29–$99 a month for the cloud app after a 7-day trial (yearly works out at $23–$79/mo). Every tier includes the MCP server, CLI and API. Self-hosting is free.
Business modelHosted SaaS on an open-source core: the free repo is the funnel, the cloud is the till.
MRR
$390,019
11,468 active subscriptions
Fact
Revenue, 29 complete days
$416,451
Oct 11 – Nov 8, daily series (UTC)
Fact
Revenue per subscriber
$34.01
per month, flat across three readings
Derived
October revenue
$387,214
+56.3% on September’s $247,809
Fact
Revenue verified via Stripe on TrustMRR · synced 2026-11-09 08:24 UTCResearched 2026-11-09 · Oddig
ODDIG Business Report · Postiz · v1Data as of 2026-11-09 · Researched 2026-11-09
Quick read shows the scorecard, key findings, what to copy, our predictions and the bear case. Switch to Full report for charts, screenshots, channels, customer voice and the timeline.

Summary

What this business is

Postiz is an open-source social media scheduler built by solo founder Nevo David (Gitroom; previously Novu). The same product exists twice: a free, self-hosted app whose code sits in a 41,170-star GitHub repo, and a hosted cloud version that charges $29–$99 a month. The repo is the marketing; the cloud is where the money is taken. Revenue is Stripe-verified: $390,019 MRR from 11,468 subscriptions as of Nov 9, 2026, after a +56.3% month in October — growth that comes from more subscribers at a flat $34 each, not from higher prices, which have not moved since at least January 2025.

FormWeb SaaS · open source (AGPL-3.0)
TeamSolo founder, by his own account (Nov 2025)
Entry price$29/mo
CustomersCreators to agencies
Founded2024-07-24
GitHub41,170 stars · 7,845 forks
ODDIG scorecard1 = weak · 5 = strong · our judgement, no total score
Revenue qualityHow much recurs
5/5
Channel spreadNot one channel
4/5
CopyabilityFor a solo founder
3/5
DefensibilityHard to copy the product
3/5
Evidence strengthHow sure we are
4/5
Share

Why these scores? See the reasons in Key takeaways →

Momentum

Rising fast. Revenue: last three complete months +85% on the three before; +274% on the same months half a year earlier.Derived

Best suited for

Builder (main). The engine is an open-source repo that has been maintained in public since 2023.

Marketer (second). A shelf of free font and bio tools brings search traffic, and verified revenue is published as a channel.

What you need to start. No ad budget. A product that can honestly run self-hosted, and years of patience: the repo started a year before the company.Our read

Key findings

01The funnel is a GitHub repo41,170 stars, 7,845 forks, and github.com sending 23.47% of all referral visits. The free product is the marketing department.Our readSee the marketing map →
02Growth is volume, not priceRevenue per subscriber: $34.10 (Nov 2), $34.04 (Nov 8), $34.01 (Nov 9). Prices have not moved since January 2025; subscribers grew 11% in the last week alone.DerivedSee pricing →
03Security is a recurring cost2026 has brought at least seven critical security advisories. Revenue has not shown a dip so far.FactSee the timeline →
Evidence tagsFactfrom a listed public sourceDerivedour arithmetic on factsFounderclaimed by the founder or siteOur readour judgement
01

Product overview

A scheduler is a commodity — unless it is also a repo. Postiz leads with AI agents and open source, not with another calendar.

Postiz schedules posts to more than 30 platforms — Instagram, YouTube, X, LinkedIn, TikTok, Facebook, Pinterest, Threads, Reddit, Discord, Mastodon, Bluesky and more — from one visual calendar, with AI agents that can plan and generate posts for review[2]. It exists in two forms that share one codebase: a hosted cloud app, and a free self-hosted version anyone can run from the public GitHub repo, licensed AGPL-3.0[3]. The company was founded on Jul 24, 2024, a full year after the repo was created in July 2023 — the open-source project came first, the business second[1][3]. Founder Nevo David builds it solo; his previous work (Novu, Gitroom) is developer tooling, and it shows in the surface area: every cloud tier includes the MCP server, CLI, public API and webhooks[2].

postiz.com
Postiz homepage on desktop, captured Nov 9, 2026
Postiz homepage on a phone, captured Nov 9, 2026
postiz.com/pricing
Postiz pricing page on desktop, captured Nov 9, 2026
Postiz pricing page on a phone, captured Nov 9, 2026

Captured 2026-11-09 · Screenshots: Postiz

What to look for

  1. 1
    The headline sells agents, not scheduling: “Run your social media on autopilot with AI agents.”Fact
  2. 2
    Three Product Hunt badges above the headline — #1 product of the day, week and month — reused as social proof.Fact
  3. 3
    The offer is honest about the funnel: “Start a 7-day trial for $0.” There is no free cloud tier, and the page does not pretend otherwise.Fact
  4. 4
    Thirty-plus platform icons answer “does it post where I post?” in one glance.Fact
  5. 5
    A “Discord Support” button floats on the marketing page. Support is the community — a strength and, per §05, a complaint.Fact

What to look for

  1. 1
    “Every plan includes the MCP server, CLI and API” — the agent surfaces are the headline, not an enterprise upsell.Fact
  2. 2
    Tiers are named by buyer, not by features: content creators → small brands → large businesses → agencies.Fact
  3. 3
    Pro ($49) carries the “Popular” badge — the middle of four is where the page pushes.Fact
  4. 4
    A Monthly/Yearly toggle with yearly at $23–$79/mo explains the receipts pattern in §02: money collected ahead of the month it covers.Fact
Our readMost schedulers buy attention with ads and content. Postiz earns it in a place competitors cannot bid: a repo that developers already star, fork and self-host. The cloud plans then monetise the people who would rather not run it themselves — which is why the pricing page can afford to lead with the free alternative’s closest cousin, the API.Our read
02

Revenue analysis

TrustMRR’s banner says MRR grew 51.4% in 30 days. The daily view is calmer and more impressive: a rising floor, no spike day — and the week a hosting platform many Postiz users rely on was breached contains the month’s then-highest day.

As of the Nov 9, 2026 sync, Postiz shows $390,019 MRR from 11,468 active subscriptions and $1,806,905 in cumulative verified revenue[1]. The 29 complete days on the chart (Oct 11 – Nov 8, UTC) add up to $416,451, an average of $14,360 a day, ranging from $9,892 (Oct 11) to $19,086 (Nov 3). No single day accounts for more than 4.6% of the window — there is no launch spike to explain away.Derived

Nov 3, 2026
$19,086
4.6% of the 29-day total
Oct 11Oct 18Oct 25Nov 1Nov 8

Hover or tap a bar, or pick a window. Verified daily revenue, Oct 11 – Nov 8, 2026 (UTC), from TrustMRR[1]. Oct 21–22, the days around the Railway breach disclosure, are labelled in the readout. Full days ranged from $9,892 to $19,086; no single day accounts for more than 4.6% of the window.

Share
September 2026
$247,809

The base month for October’s jump.Fact

October 2026
$387,214

Closed month, +56.3% on September ($387,214 ÷ $247,809).Derived

Oct 21–22 · Railway breach days
$31,854

Receipts rose through the two days around Railway’s breach disclosure; Oct 22 was the highest day of the month to that point.Fact

Nov 1–8 pace
$16,745/day

Paces to roughly $502K for November. An extrapolation, not a result — prediction #1 tests it.Derived

Receipts vs. MRRTrustMRR’s 30-day table total is $428,240, which is ≈110% of MRR ($428,240 ÷ $390,019). On the daily series above the same ratio is ≈107% ($416,451 ÷ $390,019). Either way, receipts exceed MRR — the signature of annual plans paid up front (yearly billing works out at $23–$79/mo). It is the mirror image of Post Bridge, the other scheduler in this series, where receipts ran at ≈90% of MRR[6].Derived

Which 30-day total? TrustMRR shows several, and they disagree. The Nov 8 read carried a page title of $420,694 against a body figure of $414,476; the Nov 9 read shows a table total of $428,240 against a snapshot figure of $428,617. The windows differ by a day and the totals are computed differently. Wherever a total matters in this report we use the daily series — $416,451 across the 29 complete days — and say so.Derived

Monthly revenue, verified

Oct 2026
$387,214
+56.3% month on month · All-time record month
$300K$200K$100K
DecMarJunSepNov

Hover or tap a bar for the month. Monthly verified revenue, Dec 2025 – Nov 2026, from TrustMRR[1]. November ($139,124) is partial — Nov 1–9 including a half-day — and is not comparable yet; every other month shown is closed.

Revenue quality
Revenue ÷ MRR
1.07×
MRR per subscription
$34.01
Typical monthly swing
28% a month

Our arithmetic on the verified data in this report. Revenue ÷ MRR uses the last 30 days; the share of all-time revenue counts the months in the chart above; the swing is the median change between complete months.

The monthly shape matters more than any single month. Postiz took nine months to go from $15,785 (Dec 2025) to $247,809 (Sep 2026), then added $139K in a single month. The August step lines up with the event the founder credits: a post about Postiz by Oliver Henry — an account with roughly 200 followers — was read 7.2 million times and, by the retelling, drove about 700 trials a day; the founder announced $2M ARR crossed on Aug 10, and by Aug 30 MRR stood at $191,954 from 5,645 subscriptions[4]. We grade that chain B−: the revenue points are verified, the causal story is a third-party retelling of the founder’s account.Founder

Two regimes are visible in the increments. Through July the business compounded in monthly steps of $11K–$36K — real growth, small base. The viral post’s effect does not show in August’s increment (+$13,950, smaller than July’s) but in the steps after it: September +$55,210, October +$139,405. Trials converting and word spreading take weeks. Virality here was an accelerant poured on a compounding base, not the base itself — which is also why the floor has kept rising since, instead of falling back the way a pure spike does.Derived

The founder’s own numbers, checked

DateFounder saidTrustMRR readGap
Oct 24, 2026MRR $316,840$315,693 (Oct 26 read)0.4%
Nov 2, 2026“$4M ARR”$352,049 MRR × 12 ≈ $4.22M annualisedclaim sits ≈5% under the verified figure

Founder posts against Stripe-verified reads[5]. His numbers survive checking — which is why this report uses his event claims at all, each with its grade attached.

Next door in the same categoryPostiz is ≈7.8× Post Bridge’s MRR ($390,019 ÷ $49,944) on ≈7.0× the subscribers (11,468 ÷ 1,647). The per-subscriber premium is only ≈12% ($34.01 vs $30.32) — the gap between the two schedulers is volume, not price. What differs is the engine: a founder’s pre-built audience there, an open-source funnel here. One play, though, is shared: both wedge into search with a free tool — Post Bridge’s Instagram handle checker there, Postiz’s font and bio generators here. Same play, different tool family.[6].Derived

Market and competitors

See all numbers
ProductMRRRevenue, last 30 daysActive subscriptionsPer subscriptionEntry priceStarted
Postiz$390,019$416,451 (29 days)11,468$34.01$29/moJul 2024
Post Bridge$49,530$44,7411,634$30.31$39/moSep 2024
Marky$22,113$16,153474$46.65not listedJul 2023 · for sale
Followr$5,091$3,275283$17.99$12/moMar 2023 · for sale

Social media schedulers with Stripe-verified revenue on TrustMRR[18]. Postiz as of Nov 9, the others read Nov 10, 2026, so Post Bridge differs slightly from the Nov 7 figures used above. Per subscription is MRR ÷ active subscriptions. Entry prices for the other three are as listed on their TrustMRR profiles.

Crowded, with one clear leader. Of the four schedulers with verified revenue, Postiz holds about 84% of the combined MRR ($390,019 of $466,753), and two of the three smaller ones are listed for sale. The opening is not another calendar: Post Bridge, started two months after Postiz, reached about $50K MRR through a different channel. The category’s largest names, such as Buffer and Hootsuite, are not on TrustMRR and are not in this table.Our read

The risk in this chapter is not concentration — there is none — but the rate. MRR grew 10.8% in the single week from Nov 2 ($352,049) to Nov 9 ($390,019)[1][5]. No business compounds at that rate for long; our December predictions (§09) are written to test the pace, not to admire it.Our read

03

Pricing: flat since January 2025

Four archived reads across two years, and the prices never move. Postiz changed everything about its pricing except the prices.

Archived readMonthlyYearly (per-mo)What changed
Jan 23, 2025$29 / $39 / $49 / $99$23 / $31 / $39 / $79Channels 5/10/30/100; posts capped at 400 on the two lower tiers
Jul 5, 2025unchangedunchangedTeam tier’s post cap lifted to unlimited
Jan 14, 2026unchangedunchangedNo price change in any tier
Oct 31, 2026unchangednot verifiable in the archived replayPosts unlimited on all tiers; MCP/CLI/API in every tier; Enterprise card removed from the page (still linked in the footer)

Wayback Machine snapshots of postiz.com/pricing[7]. One honest gap: the Oct 2026 snapshot’s yearly toggle did not run in the replay, so the yearly row is verified through Jan 2026 plus the current live page[2] — not for Oct 2026 itself.

The fingerprint of that policy is in §02’s arithmetic. Revenue per subscriber has read $34.10 (Nov 2), $34.04 (Nov 8) and $34.01 (Nov 9) — three readings, one conclusion: the +56.3% October and the +10.8% MRR week were bought with volume, not with price[1][5].Derived

The door is also cheaper than its closest comparator in this series: $29 against Post Bridge’s $39 entry, while each Postiz subscriber is worth ≈12% more per month ($34.01 vs $30.32)[6]. A cheaper door and a slightly richer subscriber is a volume strategy, and the subscriber count — 5,645 on Aug 30 to 11,468 on Nov 9[4][1] — says it is working.Derived

The tradeHolding prices while loosening limits makes “too expensive” a harder complaint to sustain — yet it is still the top complaint in the reviews (§05), because the comparison set is not other SaaS. It is Postiz itself, self-hosted, for free. Flat pricing is the funnel’s price of admission: the cloud has to win on convenience, not on being the only way in.Our read
04

Where customers come from

Start with the repo. Referrals, social, even the revenue leaderboard are downstream of a free product that developers pass around. Search is a second front — a shelf of free font and bio tools ranking for terms that have nothing to do with scheduling — and the two sources that measure search disagree about which engine is bigger.

Primarythe funnel itselfswipe →
The GitHub repo
41,170 stars · 7,845 forks

The funnel’s head. github.com sends 23.47% of all referral visits, and the repo has been compounding since Jul 2023 — a year longer than the company.[3][8]

Fact
The founder’s own platform
26.23% of referrals

gitroom.com — the founder’s developer-tools home — is the single largest referrer. An audience built on earlier open-source work routes straight into Postiz.[8]

Fact
Organic search
41.75% of visits

The largest channel — and the one the two data sources describe differently. Clicked terms look brand-led; ranked terms are mostly non-brand free tools. Both measures are laid out below.[8][9]

Fact
Supportingproof, community and residueswipe →
The revenue leaderboard
26.02% of referrals

trustmrr.com is the second-largest referrer. Publishing verified revenue is itself a channel: founders browse the leaderboard and arrive pre-sold.[8]

Fact
Social, YouTube-led
5.40% of visits

Of social traffic: YouTube 61.94%, X 23.43%, LinkedIn 9.30%. Tutorials and demos, not ads.[8]

Fact
One stranger’s post
7.2M views

Oliver Henry, roughly 200 followers, Aug 2026; about 700 trials a day by the retelling. The event in front of the $2M ARR announcement.[4]

Founder
Direct
38.29% of visits

Bookmarks, the app itself, word of mouth — the residue of a tool people open every day.[8]

Fact
Early betssmall now, may compoundswipe →
Agent surfaces
in every tier, from $29

MCP server, CLI and API are bundled, not gated. “postiz api” is already 3.29% of search terms — agents and their builders are a discovery channel.[2][8]

Fact
Generative-AI referrals
2.26% of visits

AI assistants already send a measurable slice — more than paid search and display combined.[8]

Fact
Paid acquisition
0.91% paid search

Effectively zero. Display adds 0.65%. Whatever Postiz is doing, it is earned, not bought.[8]

Fact
Semrush: the rankings viewSemrush (US database, Nov 7 2026) gives postiz.com an Authority Score of 41, ranking for 7,242 US organic keywords (−0.3% month on month) and an estimated 21,261 organic visits a month (+35%; traffic value $44.3K/mo). Paid keywords: zero — the “earned, not bought” read above holds in this source too. The link profile runs to 6,471 referring domains and 60,492 backlinks, split roughly evenly between follow and nofollow. Worldwide, Semrush counts 13,381 keywords and 88,507 organic visits a month, so the US is only ≈24% of the footprint. And on Semrush’s desktop measure, branded terms drive ≈3,800 visits a month (≈20%) against ≈15,300 non-branded (≈80%) — a very different split from the clicked terms in the table below, for reasons stated under that table.[9]Fact
Top US keywords, by trafficPositionVolumeShare
postiz#13,60013.54%
instagram fonts#860,5006.26%
fonts for instagram#14,4005.13%
postitz#18803.31%
italic font generator#49,9003.02%
discord fonts#933,1002.95%
facebook fonts#48,1002.47%
discord font#718,1001.87%
instagram bio generator#22,9001.79%
the best bio for telegram#12,4001.48%

Semrush, US database, Nov 7 2026[9]. Below the brand itself (and its misspelling, “postitz”), the traffic belongs to free tools: font generators for Instagram, Discord and Facebook, a bio generator, a telegram-bio page. None of these terms is about scheduling. This is a second discovery engine, independent of the repo.

Search and traffic data

Visits, October 2026
526,445

+14.71% on September (458,949); August was 413,683. SimilarWeb estimate.Fact

Revenue per visit, October
≈$0.74

$387,214 verified revenue ÷ 526,445 estimated visits. A yardstick, not a funnel measurement.Derived

Engagement
4:43 · 2.94 ppv

Average visit duration and pages per visit; bounce 36.82%. SimilarWeb estimate.Fact

Top market
US · 20.90%

Then India 8.85%, Indonesia 4.98%, France 4.78%, UK 4.23%.Fact

Top search termsShare of search traffic
postiz30.55%
postiz pricing7.81%
postiz api3.29%
social media scheduler2.81%
postiz github2.37%

SimilarWeb, Aug–Oct 2026[8]. Four of the top five terms carry the brand. The only generic term — the category itself — is 2.81%. Read that as a statement about clicks, not about discovery: SimilarWeb’s panel records the terms people actually clicked, where a known brand naturally dominates, while Semrush’s position-based estimate (block above) puts ≈80% of organic traffic on non-brand terms, most of them free font and bio tools. The two sources measure different things, so this report shows both and picks neither.

05

Customer voice

A pilot layer for this series: what buyers and self-hosters actually say — sampled, counted, and marked for how thin the sample is.

Read this chapter with its calibration first. G2 holds 51 reviews (4.8/5) for a product with 11,468 paying subscriptions; Capterra has exactly one review; Trustpilot is sparse and polarised[10]. The review layer is severely under-sampled for a business this size, so everything below is directional, not statistical: themes worth naming, never ratios worth quoting.Our read

Cloud buyers, on G2

Complaint themeReviews mentioning
Price “too high” — the open-source version is free8
AI features limited4
Learning curve3
Instagram connection and verification friction2
Analytics too shallow2

G2, 51 reviews, sampled Nov 9, 2026[10]. The praise side is led by ease of use and smooth scheduling — the product’s core job is not the problem. The top complaint is structural: against a free self-hosted twin, any cloud price reads as expensive to a slice of buyers.

The structural gaps

Across review sites, the same four gaps recur — none of them is a bug, all of them are choices: no native mobile app (the product is web-only); no free cloud tier, only a 7-day trial; analytics shallower than dedicated reporting tools; and support that runs through a Discord community rather than a staffed desk — the homepage’s own support button says “Discord Support” (§01). Lower AI credit limits on cheap tiers are a fifth, smaller theme.[10]Fact

Trustpilot adds a rougher edge — trial-cancellation and billing friction, no self-serve way to remove a card or delete an account, support that is hard to reach — alongside outright raves on the same page. The sample is small and the grade is low; we name the theme and stop there.[11]Our read

Self-hosted users, on GitHub — a different crowd

These are not cloud buyers and must not be read as them. In a sample of the 43 most-discussed open issues, the loudest thread is “Could not add provider” (56 comments) — connecting channels is the self-hoster’s core friction, followed by OAuth, cookie and custom-domain sign-in problems, self-hosting documentation that lags the product, and requests for more platforms (Pixelfed, Snapchat, S3 storage, webhooks, custom OpenAI endpoints)[12]. What this crowd praises is the mirror image of the cloud complaints: control, and the code being open at all.Fact

Where a competitor cuts inThe attack surface is exactly the four named gaps: a hosted rival with a real free tier, a native mobile app, deeper analytics and staffed support attacks Postiz where its own users already point. The open-source moat does not defend any of those — they are cloud-product choices, not code. What defends Postiz is the pincer every attacker faces: a $29 door on one side, and the same product free (self-hosted) on the other, pinning what anyone can charge for the category’s basics.Our read
06

Growth strategies

Four moves explain most of the curve. None of them is an ad.

P1Give the product away
What they didOpen-sourced the full product under AGPL-3.0 in Jul 2023 — a year before founding the company — and kept shipping in public, daily.[3]
What happened41,170 stars and 7,845 forks; github.com sends 23.47% of referral visits. The free product is the top of the funnel; the cloud sells the same code, hosted.[3][8]Fact
How you can use itIf your product can be self-hosted, the repo can be your funnel — and stars, forks and repo referrals are the leading indicators to watch.
Cost & conditions Costs years of maintainer time and a public support burden (214 open issues and counting). Needs a product that genuinely runs standalone, and a licence (AGPL) that keeps hosted resale honest. 7-day test: open one useful component, promote it for a week — if it earns no measurable referral traffic to your site, stop; the repo-first route is not your wedge.
P2Publish the receipts
What they didPut Stripe-verified revenue on a public leaderboard and posted the milestones — $2M ARR on Aug 10 — with numbers that match the verified record to 0.4%.[4][5]
What happenedtrustmrr.com became the second-largest referrer (26.02% of referral visits). Third parties retell the story because the numbers survive checking.[8]Fact
How you can use itPut your real numbers where skeptics can verify them. A leaderboard you don’t control is a channel, not just a badge.
Cost & conditions Costs nerve: the same page will publish your bad weeks, and rivals read it too. Needs numbers that are actually growing. 7-day test: publish one verified-metric post; if it draws no profile or site visits within a week, the audience for receipts isn’t yours — stop.
P3Ship the agent surfaces at the entry tier
What they didBundled the MCP server, CLI, public API and webhooks into every tier from $29, and made them the pricing page’s headline.[2]
What happened“postiz api” is 3.29% of search traffic and AI assistants send 2.26% of all visits — the product is being discovered by, and through, agents.[8]Fact
How you can use itMake your product callable by agents before your category does — and don’t gate it behind the top tier, where agents will never meet it.
Cost & conditions Costs real engineering and widens the security surface — October’s criticals lived in provider-method code (§07). Needs existing agent demand in your category. 7-day test: ship a read-only MCP endpoint; if no external client connects within a week, stop and revisit when the demand shows up.
P4Hold the price, loosen the limits
What they didNo price rise in four archived reads since Jan 2025. Instead the caps moved: posts unlimited on more tiers, agent surfaces folded into every plan.[7]
What happenedRevenue per subscriber stayed flat at ≈$34 while volume compounded — October +56.3% month on month.[1]Derived
How you can use itIf your funnel is strong, treat price as a constant and limits as the dial — each loosening is a small, public gift to exactly the users most likely to upgrade later.
Cost & conditions Costs whatever a rise would have brought, and only works while P1 keeps the funnel full. Needs volume growth to outrun the forgone price. 7-day test: loosen one limit for new signups for a week; stop if support load spikes before signups do.
07

Timeline

  • Jul 82023
    ProductGitHub repo created: gitroomhq/postiz-app, AGPL-3.0. The open-source project starts a year before the company.[3]
  • Jul 242024
    ProductPostiz founded (TrustMRR profile). Solo founder Nevo David.[1]
  • Jan 232025
    PricingEarliest archived pricing read: $29 / $39 / $49 / $99; posts capped at 400 on the lower tiers.[7]
  • Jul 52025
    PricingSecond archived read: prices unchanged; Team tier’s post cap lifted to unlimited.[7]
  • Dec2025
    Revenue$15,785 for the month — the start of the verified monthly series used in §02.[1]
  • Jan 142026
    PricingThird archived read: monthly and yearly prices unchanged again.[7]
  • Apr 182026
    SecurityCVE-2026-40487, CVSS 9.0 — file-upload MIME spoofing to stored XSS. Fixed in 2.21.6.[13]
  • Jun 162026
    SecurityCVE-2026-48781, CVSS 9.9 — any signed-in user could forge a superadmin session through an integration callback. Fixed in 2.21.8.[16]
  • Aug 72026
    SecurityCritical advisory: unauthenticated /uploads path traversal leading to instance takeover (self-hosted).[13]
  • Aug2026
    MarketingA post about Postiz by Oliver Henry (~200 followers) is read 7.2M times; roughly 700 trials a day by the retelling.[4]
  • Aug 102026
    RevenueFounder announces $2M ARR crossed.[4]
  • Aug 302026
    RevenueMRR $191,954 from 5,645 subscriptions.[4]
  • Sep 222026
    SecurityCritical advisory: OAuth state built on Math.random() is recoverable — tokens, authorization codes and org API keys at risk (self-hosted).[13]
  • Sep2026
    Revenue$247,809 for the month.[1]
  • Oct 212026
    SecurityHosting platform Railway discloses a breach of customer environment variables. Railway is widely used to deploy Postiz; whether Postiz’s own cloud was affected is not public. Receipts that day: $15,086 — and $16,768 the next, the month’s highest to that point. No dip.[15][1]
  • Oct 23–242026
    SecurityThree critical vulnerabilities published — CVE-2026-115931 (9.9), -115932 (9.6), -115933 (9.9, token forgery to sign in as any user) — fixed in 2.25.2 / 2.25.3 within a day. Scope: self-hosted instances; no exploitation in the wild reported.[14]
  • Oct2026
    Revenue$387,214 closed month, +56.3% on September.[1]
  • Oct 312026
    PricingFourth archived read: prices still unchanged; posts unlimited on all tiers, MCP/CLI/API everywhere, Enterprise card gone from the page.[7]
  • Nov 92026
    RevenueMRR $390,019; 11,468 subscriptions; $1,806,905 cumulative.[1]
08

Key takeaways

Verdict: Postiz is a distribution business wearing a product’s clothes — and the distribution is a public good it maintains.

The applicability boundary matters more than the admiration. Who can copy this: founders whose product can honestly run self-hosted, in categories where developers or technical buyers are the audience, with the stamina to maintain a public repo for years before it pays. Who cannot: anyone whose economics need paid acquisition, whose product cannot stand alone on a user’s server, or who needs the funnel this quarter. And keep two growths separate: the founder’s pre-built asset (Gitroom and Novu credibility — gitroom.com is still the #1 referrer) explains the repo’s first audience, not the slope since August. The slope is product-side: trials, search and subscriptions compounding on a flat $34.Our read

Why we scored it this way

ODDIG scorecard1 = weak · 5 = strong · our judgement, no total score
Revenue qualityHow much recurs
5/5
Receipts run at about 110% of MRR (annual plans paid up front) and no day in the last 29 complete days topped 5% of the total. Recurring, prepaid, spike-free.Derived
Channel spreadNot one channel
4/5
Search 41.75%, direct 38.29%, referrals 10.14%, plus an open-source funnel — and a free-tool SEO engine the click data hides. Held back because the two search sources flatly disagree on brand share: “postiz” alone is 30.55% of clicked search terms, yet Semrush puts ≈80% of organic traffic on non-brand terms.Our read
CopyabilityFor a solo founder
3/5
Every move is visible and copyable. The asset behind them — a 41K-star repo compounding since 2023 and a maintainer people follow — is not. Budget years, not weeks.Our read
DefensibilityHard to copy the product
3/5
The code is AGPL and has already been forked 7,845 times. What cannot be forked is the brand, the hosted convenience and the maintainer’s audience. Real, but none of it is locked.Our read
Evidence strengthHow sure we are
4/5
Stripe-verified daily series, archived pricing back to January 2025, GitHub API counts, Semrush domain data, and a founder whose public numbers survive checking (0.4% gap). One gap: the review base is thin.Our read
Share

Copy

  1. Open the product, sell the hosting. The repo is the funnel; the cloud is the till. P1
  2. Publish receipts where skeptics can check them. A leaderboard you don’t control is a channel. P2
  3. Give agents the keys at the entry tier. MCP, CLI and API from $29, not as an enterprise gate. P3
  4. Treat price as a constant and limits as the dial while the funnel is filling. P4

Avoid

  1. Reading a +56% month as a run-rate. It is a surge to be tested (see predictions), not a slope to project.
  2. Reading the October Railway breach as “Postiz was hacked.” A hosting platform was breached; nothing public says Postiz’s own cloud was. Keep the two apart.
  3. Mixing two crowds. Self-hosters’ GitHub issues are deployment pain; cloud buyers’ reviews are product pain. A roadmap built from the wrong crowd serves neither.
  4. Raising prices before the funnel earns it. Postiz loosened limits for two years instead — and volume did the rest.
Share
09

Our predictions

Three claims with dates. We mark each one right or wrong on its date and keep the result on the page.

#PredictionCheck onStatus
#1
November full-month verified revenue lands between $460K and $540KTrustMRR monthly revenue for Postiz. Nov 1–8 averaged $16,745/day, pacing ≈$502K; the range allows for weekend mix and surge decay.
Dec 1, 2026Open
#2
MRR is above $430KTrustMRR MRR for Postiz, now $390,019. Requires ≈10% growth over three weeks — the pace of the single week Nov 2–9, sustained would clear it easily; any stall fails it.
Dec 6, 2026Open
#3
Entry price is still $29 and the four headline tiers are unchangedpostiz.com/pricing. Two years of flat pricing is the claim; a rise before year-end breaks the pattern this report is built on.
Dec 31, 2026Open

Track record: this series’ bytemail and Post Bridge predictions are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.

10

What could prove us wrong

Things that would change our read, and how to check them.

  1. The growth rate is the risk, not the product. October rose +56.3% and MRR rose +10.8% in one week. Rates like that end. If November lands below our $460K floor, the “engine” story becomes a “viral quarter” story.Check: predictions #1 and #2, Dec 1 and Dec 6, on TrustMRR.
  2. Security is a recurring cost line, not one bad week. At least seven critical advisories in 2026 (April, June, August, September, three in October — one a 9.9 token-forgery). So far every one hit self-hosted installs and was fixed within a day. A critical that reaches the cloud, or is exploited before the patch, changes the verdict and the defensibility score.Check: the repo’s advisory feed; any critical with reported in-the-wild exploitation.
  3. The moat is forkable. The product is AGPL code with 7,845 forks. A funded rival can start from Postiz’s own codebase tomorrow; the defences are brand, community and hosted convenience — none of them locked.Check: watch for a funded fork’s launch and whether it takes repo or search share within two quarters.
  4. The quiet crowd may be unhappier than the loud one. 51 G2 reviews against 11,468 subscriptions is a 0.4% sample. Billing and support friction on Trustpilot could be the visible tip of churn the revenue line hasn’t shown yet — at +56% growth, churn is easy to hide.Check: review velocity and themes across Q1 2027; whether MRR growth survives the surge fading.

Appendix

FAQ

How much does Postiz make?

$390,019 in MRR and $1,806,905 cumulative as of Nov 9, 2026, verified through Stripe on TrustMRR. Across the 29 complete days to Nov 8 it collected $416,451; October, its best closed month, was $387,214.

Is Postiz open source?

Yes — AGPL-3.0, and self-hosting is free. The hosted cloud version costs $29–$99 a month after a 7-day trial; there is no free cloud tier.

How much does Postiz cost?

Standard $29/mo (5 channels), Team $39 (10), Pro $49 (30), Ultimate $99 (100). Yearly billing works out at $23/$31/$39/$79 a month. Prices have not changed since at least January 2025; what changed is the limits — posts are now unlimited on every tier, and every tier includes the MCP server, CLI and API.

Was Postiz hacked in October 2026?

Nothing public says so. Two separate events are easy to conflate. On Oct 21, hosting platform Railway disclosed a breach of customer environment variables; Railway is widely used to deploy Postiz, but whether Postiz’s own cloud was affected is not public. Separately, three critical vulnerabilities in Postiz were published on Oct 23–24 and fixed in versions 2.25.2 and 2.25.3.

Why don’t TrustMRR’s own totals agree?

The page computes its 30-day figure several ways over slightly different windows: the Nov 8 read showed $420,694 in its title and $414,476 in its body; the Nov 9 read shows $428,240 in its table and $428,617 in its snapshot. This report uses the daily series wherever a total matters — $416,451 for the 29 complete days to Nov 8 — and flags the alternatives where they appear.

Sources

  1. [1]
    TrustMRR: Postiz— revenue, MRR, subscriptions, daily and monthly series, founder, founded date. Synced 2026-11-09 08:24 UTC.
  2. [2]
    postiz.com and /pricing— positioning, tiers, agent surfaces, badges. Captured 2026-11-09.
  3. [3]
    GitHub API: gitroomhq/postiz-app— 41,170 stars, 7,845 forks, 214 open issues, AGPL-3.0, created 2023-07-08. Read 2026-11-09.
  4. [4]
    aiolum: Postiz story— Oliver Henry post and trial surge, $2M ARR (Aug 10), Aug 30 MRR and subscriptions. Third-party retelling; graded B−.
  5. [5]
    theaireceipts and proofofincomeai— TrustMRR reads of Nov 1–2, 2026; founder self-report checks (Oct 24 claim vs Oct 26 read).
  6. [6]
    Oddig: Post Bridge revenue teardown— comparison figures: MRR $49,944, 1,647 subscriptions, $30.32 per subscriber, receipts ≈90% of MRR. Published 2026-11-08.
  7. [7]
    Wayback Machine snapshots of postiz.com/pricing — 2025-01-23, 2025-07-05, 2026-01-14, 2026-10-31. Prices, yearly rates, limits and bundling.
  8. [8]
    SimilarWeb: Website Performance for postiz.com, Aug–Oct 2026 — visits, channel mix, referral sources, social split, search terms, geography. Estimates; read 2026-11-09.
  9. [9]
    Semrush: postiz.com domain overview and organic research — US database dated Nov 7, 2026; pulled Nov 9, 2026 via mirror. Authority Score, keyword counts, organic traffic estimates, backlink profile, top keywords, branded vs. non-branded split.
  10. [10]
    G2: Postiz reviews — 51 reviews, 4.8/5; complaint and praise themes with mention counts. Sampled 2026-11-09.
  11. [11]
    Trustpilot: Postiz — billing and support friction themes; sparse, polarised sample. Sampled 2026-11-09. Low grade.
  12. [12]
    GitHub issues: gitroomhq/postiz-app— 43 most-commented open issues sampled 2026-11-09. Self-hosted users, not cloud buyers.
  13. [13]
    GitHub Security Advisories: gitroomhq/postiz-app— Apr 18 (CVE-2026-40487), Aug 7 and Sep 22 criticals. Read 2026-11-08.
  14. [14]
    Ostorlab and GAdvisory — the three October CVEs (115931 / 115932 / 115933), scope, and fix versions 2.25.2 / 2.25.3.
  15. [15]
    Railway: preliminary report on the October security incident and initial disclosure, Oct 21 — Oct 20–22, 2026 platform breach; at most 1.85% of workspaces potentially exposed; providers asked to revoke keys.
  16. [16]
    OSV: CVE-2026-48781 (GHSA-j77w-h625-56q2)— critical, CVSS 9.9, published 2026-06-16, fixed in 2.21.8. Read 2026-11-10.
  17. [17]
    Nevo David on DEV: “as a single developer”— the founder’s own description of the team, published 2025-11-21. Current team size not independently verified.
  18. [18]
    TrustMRR: social media category and the profiles of Post Bridge, Marky and Followr— MRR, 30-day revenue, subscriptions, founding dates, listed prices. Synced and read 2026-11-10.

Screenshots and logo © Postiz, used for commentary. Oddig has no business relationship with Postiz. Numbers change daily; check the sources for the latest.

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