Tactical Football Analysis earns $8,228 a month from 1,124 members and 20 freelance writers
A football tactics site with a free daily newsletter and paid members. Monthly revenue halved since December while members held steady. It has been for sale at $199,999 for eleven months.
Product at a glance
Summary
What this business is
Tactical Football Analysis publishes match analyses, scout reports and tactics pieces every day, with some posts locked for paying members. A free daily newsletter claims 42,356 subscribers and the X account has 57,185 followers. The seller says 20 freelance writers and an editor produce the content and the owner spends under an hour a week on it. Stripe-verified revenue is $230,436 in total; MRR is $8,228 from 1,124 members. PayPal revenue is not included. The site has been listed for sale since December 2025.
Why these scores? See the reasons in Key takeaways →
Momentum
Declining. Revenue: last three complete months −2% on the three before; −29% on the same months half a year earlier; MRR +10% since May 19, 2026.Derived
Best suited for
Creator (main). The business is an audience and an editorial machine.
Operator (second). It runs on freelancers and processes, not on the owner’s time.
What you need to start. A niche you can publish in every day, and years of patience to build the audience.Our read
Key findings
Product overview
Football tactics every day, with the deepest pieces behind a login.
The site publishes match analyses, scout reports, coach analyses and data pieces, and says new content goes up seven days a week[2]. Several recent posts are marked as locked[2]. Around it sit a daily newsletter, TFA Daily, which claims 42,356 subscribers, and sister sites for a tactics board, player stats and a football job board[2]. It says it has been running since 2018[2].
The sale listing says the content comes from 20 freelance writers and an editor, and that the owner spends under an hour a week on the business[1]. TrustMRR shows a 71% margin[1].
What the site looks like
Captured Nov 11, 2026 · Screenshots: tacticalfootballanalysis.com.
What to look for
- 1“Football Tactics, Analysis & Coaching”, with a search box front and centre.Fact
- 2Latest posts are match analyses with bold title cards, published daily.Fact
- 3Sign in and Subscribe sit in the top corner: a membership site.Fact
What to look for
- 1A data analysis of Cesc Fàbregas’s Como, one of the posts marked as locked on the homepage.Fact
- 2Each post carries a named author; the homepage’s latest ten came from ten different writers.Fact
- 3Tags for team, competition and type of analysis feed the search. See §05.Fact
Revenue analysis
Monthly revenue halved; the member base did not.
Hover or tap a bar. Monthly verified revenue (Stripe) from TrustMRR[1], December 2025 to November 2026. November covers Nov 1–11. Revenue before December 2025 totals $134,701.
Our arithmetic on the verified data in this report. Revenue ÷ MRR uses the last 30 days; the share of all-time revenue counts the months in the chart above; the swing is the median change between complete months.
December to April brought $52,728; May to October brought $40,515, in six months instead of five[1]. October ($6,328) was 47% of December ($13,373).Derived
| Date | MRR | Active members | MRR per member |
|---|---|---|---|
| May 19, 2026 | $7,483 | 996 | $7.51 |
| Aug 26, 2026 | $9,013 | 1,214 | $7.42 |
| Nov 11, 2026 | $8,228 | 1,124 | $7.32 |
Earlier rows from archived copies of the TrustMRR page[3] (May marked as an estimate); the last row from the live page[1]. The last column is our division.
Members rose from 996 to 1,214 and eased to 1,124, while MRR per member stayed near $7.40. Twelve months of revenue ($102,774) sit close to MRR × 12 ($98,736), so the earlier, bigger months most likely held yearly renewals or one-off sales.Derived
Daily revenue
Hover or tap a bar. Verified daily revenue (Stripe), Oct 13 – Nov 9, 2026 (UTC), from TrustMRR[1], rounded to whole dollars. Blue: Saturdays and Sundays.
20 weekdays.Derived
8 weekend days.Derived
$102,774 of $230,436.Derived
Last 30 days.Fact
The sale listing
Listed on TrustMRR on Dec 7, 2025 at $199,999, about 2.0 times MRR × 12[1].Derived The listing shows 2,781 interested buyers and 17 offers. The seller notes that PayPal revenue is not included and that the writers and editor come with the sale[1].
Market
Football analysis is published by clubs, media and countless independent writers. We found no rival with verified revenue on the same basis, so revenue is not compared.
For buyers: the listing, checked
About two years of membership revenue for an eight-year archive and a team of freelancers, priced below everything it has earned.
The ask is 2.3 times 30-day revenue × 12, 2.0 times MRR × 12 and 2.2 times a year at November’s pace[1].Derived Verified revenue leaves out PayPal, so every multiple here is an upper bound; the real ones are lower by whatever PayPal brings in.Derived
Other paid-content businesses for sale
| Business | What it does | Recent revenue | On sale |
|---|---|---|---|
| Tactical Football Analysis | Football tactics articles and scout reports behind a paywall | $6,328 (Oct), was $13,373 (Dec 2025) | $199,999 (2.3x) |
| Advise.so[4] | Paid community for marketers | $14,717 (Oct), was $18,750 (Jan), −22% | $469,690 (2.6x) |
| DivineTV[5] | Christian streaming subscription | $6,351 (Oct), was $18,881 (Apr), −66% | $85,000 (1.0x) |
Monthly verified revenue from each TrustMRR page, read Nov 11, 2026. Multiples as TrustMRR shows them.
Paid-content listings sit between 1 and 2.6 times[4][5].Derived TFA’s monthly revenue halved, but its MRR has stayed between $7,500 and $9,000 all year: what fell was one-time and yearly payments, not members (see the report).Derived
Checking the seller’s note
| Claim | What we found |
|---|---|
| Revenue shown excludes PayPal[1] | So verified figures are a floor. Ask for PayPal statements. |
| Content comes from 20 freelance writers and an editor[1] | The latest articles have 10 different bylines (see the report). Writer costs fit a 71% margin.[1] |
| The owner spends under an hour a week[1] | Plausible if the editor runs the site; that makes the editor the key person. |
| Subscribers include all Premier League clubs[1] | Not verifiable from public data. |
From the seller’s message and profile on TrustMRR[1], set against what we could check.
What running it involves
| Area | What we can see | What a buyer must find out |
|---|---|---|
| Content | New articles seven days a week; freelance writers and an editor[1] | Cost per article, contracts, and whether the editor stays |
| Members | 1,123 subscriptions at about $7.30 a month each[1] | Prices, and the split between monthly, yearly and club plans |
| Audience | Free daily email with 42,356 subscribers (claim) and 57,185 X followers (see the report) | Email open rates and conversion to paid |
| Payments | Stripe and PayPal[1] | PayPal revenue by month |
| Archive | Publishing since 2018 (see the report) | Whether writers assigned the rights to their articles |
From the TrustMRR profile and listing[1] and our report.
Questions to ask the seller
| # | Ask | Why it matters |
|---|---|---|
| 1 | PayPal revenue for the last 24 months | Verified revenue leaves it out |
| 2 | Writer and editor contracts, cost per article, and the editor’s plans | The business runs on freelancers |
| 3 | Which clubs subscribe, on what plans, and their renewal dates | A strong claim with no public proof |
| 4 | What made December 2025 the best month, and why one-time payments fell | Revenue halved while MRR held |
| 5 | Who owns the article rights | The archive is the main asset |
Our list, built from what the public data cannot show.
This is information for due diligence, not investment advice. Oddig has no relationship with the seller or TrustMRR and receives nothing from any sale.
Pricing: not on the page
We could not find a public price.
The homepage offers Sign up and Subscribe, but no plan or price is listed[2]. MRR divided by members gives about $7.32 a month on average[1].Derived Whether that is one monthly price, a yearly plan shown per month or a mix is not public.
Where customers come from
Free reading first, paid membership later.
What we could not read
TrustMRR connects traffic tools for this site, but no traffic figure is public. Conversion from newsletter to member is our division, using a self-reported list size.
Growth strategies
Three moves, each visible from outside.
Timeline
- Apr 272020ProductFounding date on TrustMRR.[1]
- Dec2025Revenue$13,373, the best month of the last twelve.[1]
- Dec 72025SaleListed for sale on TrustMRR at $199,999.[1]
- May 192026RevenueMRR about $7,483 from 996 members.[3]
- Aug 262026RevenueMRR $9,013 from 1,214 members.[3]
- Nov 112026RevenueMRR $8,228 from 1,124 members; $230,436 all-time (Stripe).[1]
Key takeaways
Tactical Football Analysis shows that a niche publisher can run on freelancers and a free newsletter, with a steady base of members. It also shows why monthly revenue and MRR must be read together.
Why we scored it this way
Copy
- Give away a daily newsletter, sell the depth. The free email builds the list. P1
- Hire freelance writers with a clear format. Ten posts from ten writers on one homepage. P2
- Lock some posts, not all. Free posts keep search traffic coming. P1
- Build sister sites around the main one. A tactics board, player stats and a job board. P3
Avoid
- Reading monthly revenue alone. It halved while members held steady. §02
- Hiding prices. We could not find what membership costs. §04
- Leaving revenue off the record. PayPal income is not in the verified numbers. §10
Our predictions
Three claims with dates. We mark each one right or wrong on its date and keep the result on the page.
Track record: the predictions in our earlier reports are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.
What could prove us wrong
Things that would change our read, and how to check them.
- PayPal revenue is missing. The seller says it is excluded; the real total is higher by an unknown amount.Check: not public.
- The cause of the revenue drop is our inference. Steady MRR with falling revenue fits fewer yearly renewals or one-off sales, but billing periods are not shown.Check: December 2026 revenue.
- The newsletter count is self-reported. 42,356 is the site’s own claim.Check: not verifiable.
- Football seasons move revenue. The summer break and season start may shape the months.Check: next summer’s months.
Appendix
FAQ
How much does Tactical Football Analysis make?
$7,317 in the 30 days to Nov 10, 2026, verified through Stripe on TrustMRR. MRR is $8,228 from 1,124 members; Stripe revenue in total is $230,436. PayPal revenue is not included.
What does membership cost?
Prices are not shown publicly. MRR divided by members gives about $7.32 a month on average.
Who writes the content?
According to the sale listing, 20 freelance writers and an editor. The owner says he spends under an hour a week on the business.
Is Tactical Football Analysis for sale?
Yes. It was listed on TrustMRR on Dec 7, 2025 with an asking price of $199,999. The listing shows 17 offers received.
Sources
- [1]TrustMRR: Tactical Football Analysis — revenue, MRR, members, sale listing, daily and monthly data. Verified through a Stripe API key; PayPal not included. Synced 2026-11-11 02:31 UTC.
- [2]tacticalfootballanalysis.com — homepage, an article page, newsletter and sister-site links. Read 2026-11-11.
- [3]Wayback Machine captures of the TrustMRR page on May 19, 2026 and Aug 26, 2026 — MRR, members and all-time revenue on those dates. Read 2026-11-11.
- [4]TrustMRR: Advise.so — paid community for marketers, monthly revenue, MRR, sale listing. Stripe-verified. Read 2026-11-11.
- [5]TrustMRR: DivineTV — subscription streaming service, monthly revenue, MRR, sale listing. Stripe-verified. Read 2026-11-11.
Screenshots © Tactical Football Analysis, used for commentary. Oddig has no business relationship with it. Numbers change daily; check the sources for the latest.
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