Tree Nerd Academy earns about $35,000 a month helping arborists pass one certification exam
An exam-prep course for the ISA Certified Arborist test, built by a Swedish marketing company with a Master Arborist as instructor. One-time prices from $60 to $229, a pass-or-refund guarantee, and $263,293 since January.
Product at a glance
Summary
What this business is
Tree Nerd Academy sells preparation for one exam: the International Society of Arboriculture’s Certified Arborist test. The course has video lessons, practice questions, mock exams, flashcards and an AI tutor, taught by Chris Comer, an ISA Board Certified Master Arborist. It is run by Nordic Social Media AB in Sweden; TrustMRR names Herman Palmgren as founder. Prices are one-time, from $60 to $229, with a refund if you complete the course and fail on the first try. Since sales began in early 2026 it has taken $263,293, about $35,000 a month since June.
Why these scores? See the reasons in Key takeaways →
Momentum
Rising. Revenue: last three complete months +17% on the three before; +87% on the same months half a year earlier.Derived
Best suited for
Marketer (main). A marketing company found the niche and built the funnel.
Creator (second). The instructor’s expertise is the product.
What you need to start. A certification exam people must pass, and an expert willing to put their name on a course.Our read
Key findings
Product overview
Everything for one exam, from flashcards to an AI tutor.
The course offers 6+ hours of video lessons, 4,500+ flashcards and a glossary, unlimited mock exams that mimic the real test, a 60-day study plan and an AI tutor[2]. A free 100-question practice exam with a 105-minute limit needs no sign-up[2]. There is also a Spanish-language version[2].
The instructor is Chris Comer, an ISA Board Certified Master Arborist with about 20 years in the trade[2]. The company behind it is Nordic Social Media AB in Sweden, and TrustMRR lists Herman Palmgren as founder[1][2]. TrustMRR shows a 95% margin[1].
What the site looks like
Captured Nov 11, 2026 · Screenshots: treenerdacademy.com.
What to look for
- 1“Pass the ISA Certified Arborist Exam – or get your money back.” The guarantee is the headline.Fact
- 2The feature list: 6+ hours of video, 4,500+ flashcards, unlimited mock exams, a 60-day study plan.Fact
- 3The phone view repeats the pass guarantee under the button, with its condition: complete the full course.Fact
Revenue analysis
Two levels: about $17,000 a month in spring, about $35,000 since June.
Hover or tap a bar. Monthly verified revenue from TrustMRR[1], January to November 2026: the course’s whole record. November covers Nov 1–10.
Our arithmetic on the verified data in this report. Revenue ÷ MRR uses the last 30 days; the share of all-time revenue counts the months in the chart above; the swing is the median change between complete months.
After a $466 January, revenue ran between $14,469 and $21,517 from February to May, then stepped up to $33,224–38,886 from June to October[1]. The June–October average is $34,923.Derived
Daily revenue
Hover or tap a bar. Verified daily revenue, Oct 13 – Nov 9, 2026 (UTC), from TrustMRR[1]. Blue: Saturdays and Sundays. Nov 10 is left out because the day was not complete at sync.
20 weekdays.Derived
8 weekend days.Derived
10,449 visitors in 30 days, on TrustMRR.Fact
All-time revenue ÷ $199.Derived
Market
The site compares itself with TreeU, about $150 for 30 days of access, and with live chapter courses at $300–500 per event[2]. We found no rival with verified revenue on the same basis, so revenue is not compared.
Pricing: one-time, with a guarantee
Three one-time prices and a refund promise.
| Plan | Price | What it adds |
|---|---|---|
| Practice Pack | $60 | Practice questions, mock exams, flashcards |
| Self-Study Protocol | $199 (listed $249) | Video lessons, AI tutor, pass guarantee |
| Inner Circle Edition | $229 (listed $299) | Plus lifetime community, career networking, podcast |
| Teams (6+) | On request | Volume pricing, progress dashboard |
From the live site, read Nov 11, 2026[2].
In March 2026 the launch page sold the $199 plan with a countdown of remaining spots, saying the price would return to $249 or $299 when they ran out[3]. Eight months later the same discounted prices are still shown[2].Derived The guarantee requires finishing every lesson and video, sending official results and claiming within 30 days of the exam[2].
Where customers come from
Free practice first, then the course.
What we could not read
Traffic sources, ad spend and refund volume are not public.
Growth strategies
Three moves, each visible from outside.
Timeline
- Dec 42025ProductFounding date on TrustMRR.[1]
- Feb2026Revenue$18,832, the first full month of sales.[1]
- Mar 92026PricingLaunch offer $199, ‘returns to $249’ when spots run out.[3]
- Jul2026Revenue$38,886, the best month so far.[1]
- Sep 52026RevenueAll-time revenue $179,292.[3]
- Nov 102026RevenueAll-time revenue $263,293.[1]
Key takeaways
Tree Nerd Academy shows that a narrow professional exam can support a $35,000-a-month course when a marketer and a recognised expert combine, with one-time prices and a guarantee doing the selling.
Why we scored it this way
Copy
Avoid
- Expecting renewals. Once people pass, they leave. §02
- Claiming results without numbers. No pass rate is published. §09
- Ignoring the ceiling. One exam has a limited number of candidates a year. §09
Our predictions
Three claims with dates. We mark each one right or wrong on its date and keep the result on the page.
Track record: the predictions in our earlier reports are still open; the first checks land Dec 1, 2026. We mark each prediction right or wrong on its date and keep the result on the page.
What could prove us wrong
Things that would change our read, and how to check them.
- Refunds are not visible. The guarantee could cost more than it seems; net revenue after refunds is not shown separately.Check: not public.
- No pass rate. The site claims thousands of successful arborists but gives no number.Check: not public.
- The candidate pool is finite. Growth needs other languages, team sales or other exams.Check: new products on the next review.
- The 1-in-3 failure rate is the site’s own figure. No source is given.Check: ISA statistics.
Appendix
FAQ
How much does Tree Nerd Academy make?
$42,929 in the 30 days to Nov 10, 2026, verified through Stripe on TrustMRR. All-time revenue is $263,293, all since January 2026.
What does Tree Nerd Academy cost?
One-time: Practice Pack $60, Self-Study Protocol $199 (listed at $249), Inner Circle $229 (listed at $299). Teams of six or more get volume pricing.
What is the guarantee?
A full refund if you complete 100% of the course, take the exam, fail on the first attempt, send official results and ask within 30 days.
Who teaches it?
Chris Comer, an ISA Board Certified Master Arborist with about 20 years in tree care. The business is run by Nordic Social Media AB.
Sources
- [1]TrustMRR: Tree Nerd Academy — revenue, traffic, daily and monthly data. Verified through a Stripe API key; traffic through DataFast. Synced 2026-11-10 21:12 UTC.
- [2]treenerdacademy.com — plans, guarantee terms, instructor, free practice exam, comparison table. Read 2026-11-11.
- [3]Wayback Machine captures of treenerdacademy.com on Mar 9, 2026 and of the TrustMRR page on Sep 5, 2026 — launch pricing; all-time revenue on that date. Read 2026-11-11.
Screenshots © Tree Nerd Academy, used for commentary. Oddig has no business relationship with Tree Nerd Academy or ISA. Numbers change daily; check the sources for the latest.
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