The 5-Second Proof Test: 7 Short-Form Video Hooks That Bring the Right Users
A short-form video hook is not a trick. It is a promise. In the first few seconds, the right viewer should understand…
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Alex Johony
Notes and research for founders building the next useful thing.
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How a Forgotten Free Tool Built a 28,000-Email Audience Before It Had a Business Model
Some of the best product signals do not arrive as a survey response or a polished waitlist. Sometimes they show up quietly:…