Floga’s App Pre-Sale: What an Existing Audience Can Validate—and What It Cannot
A close analysis of Floga's yoga-app pre-sale: how an existing physical-product audience reduced launch risk, what the lifetime offer proved, and the…
The library
Validation
Practical methods for testing demand, interviewing real users, reading community signals, evaluating first-use behavior, and validating ideas before building.
Canny’s Pivot: When a Free Feedback Community Revealed a Paying Customer
What Canny's early pivot teaches about identifying the buyer behind free usage, testing willingness to pay, and narrowing a product around a…
How to Validate a SaaS Idea Before Building: The 60-Comment Test
“Validate before you build” is good advice that often becomes useless in practice. Founders who want to know how to validate a…
How to Get Your First SaaS Customers: The 40-Name First-Use Test
Most founders who ask how to get their first SaaS customers do not have a traffic problem first. They have a first-use…
28 Customers, $2K MRR: The Waitlist Mistake That Changed a Launch
A waitlist is easy to mistake for a marketing widget. At an early stage, it is more useful as a learning system:…