AI Traffic Is Small. Its Conversion Signal Isn’t.
AI referral traffic is still small enough to mislead both optimists and skeptics. Ahrefs’ 2026 analysis of 74,752 sites found all AI…
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Licy Tendy
Notes and research for founders building the next useful thing.
All field notes
From Open Source to $173K MRR: The Community Loop Behind a SaaS
Open source can be a distribution system when the free version makes the paid choice clearer. A recent Postiz growth reconstruction describes…
The 98% Rule: Why This Newsletter Stopped Chasing Outside Traffic
A creator with 6,421 free readers and 108 paid subscribers found that 98% of recent growth came from inside Substack. The useful…
43,000 Views, 456 Visitors, $0 Revenue: The Reach Trap
Reach is not demand. It can be useful evidence that a topic catches attention. It is not evidence that the audience understands…
28 Customers, $2K MRR: The Waitlist Mistake That Changed a Launch
A waitlist is easy to mistake for a marketing widget. At an early stage, it is more useful as a learning system:…
10 Comments Beat 4 Launch Posts: A Zero-Audience Launch Lesson
A launch is not a distribution system. It is a short moment when you ask strangers to care. If you have no…
331,000 Pages Reveal Why AI Content Fails
AI is not the ranking risk most publishers think it is. The real risk is using AI to remove the parts that…
From 15% to 40% Activation: 10 Onboarding Changes That Turned Sign-Ups Into Customers
How Senja moved activation from under 15% to nearly 40%, plus a practical first-hour onboarding audit you can use in your SaaS.
4 Google Search Console Signals to Check Before You Blame a Google Penalty
When a page gets no traffic, or a site suddenly loses impressions, it is easy to jump to one scary conclusion: Google…
How One Content Page Drove 43% of a New Site’s Traffic—Without Building a Tool
A case study of how a tested comparison page became a new site's biggest traffic entry point before the owner built a…