Sarafan Mobile’s $60K Month and the Risk a Portfolio Could Not Diversify Away
Sarafan Mobile rebuilt after losing a developer account. Examine the difference between app diversification and platform resilience with a practical continuity map.
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Licy Tendy
Notes and research for founders building the next useful thing.
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STOPPR Reached $14K a Month. Why Its Creator Growth Still Hit a Wall
STOPPR's reported growth shows why viral creator videos do not settle app economics. Use a contribution-margin and founder-time scorecard before scaling a…
Floga’s App Pre-Sale: What an Existing Audience Can Validate—and What It Cannot
A close analysis of Floga's yoga-app pre-sale: how an existing physical-product audience reduced launch risk, what the lifetime offer proved, and the…
How Baremetrics Won Its First 100 Customers: The Work Behind an Instant Result
A close reading of Baremetrics' first 100 customers: the existing spreadsheet job, historical-data import, shareable first result, and a test for your…
Canny’s Pivot: When a Free Feedback Community Revealed a Paying Customer
What Canny's early pivot teaches about identifying the buyer behind free usage, testing willingness to pay, and narrowing a product around a…
A simpler form. A different way to grow.
What Tally reveals about building a useful product in a crowded market.
How Chatbase Reached $10M ARR: A Self-Serve to Enterprise AI SaaS Playbook
An AI product can get attention with a good demo. A business needs a path from that demo to a repeatable customer…
How to Build an Original AI-Assisted YouTube Shorts Workflow
A practical, original-first system for researching, scripting, producing, reviewing, and improving AI-assisted YouTube Shorts.
How to Reduce Product Friction: The $150-to-$8.6K MRR Pivot
The feature that proves you are technically capable is often not the feature that helps a customer get started. If you want…
How to Build a SaaS Moat: 374 Broken API Calls and the Edge-Case Advantage
Founders who ask how to build a SaaS moat often describe it as a thing you can point to: proprietary data, a…