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Cases and practical ideas for building
online businesses.

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Playbooks

Turn insight into action.

Avenue: The Local-Service Booking Widget Behind an A$85K Month

How Avenue turned missed calls into online bookings for Australian trades, found early customers door to door, and…

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  1. Find the pain
  2. Test the offer
  3. Read the signals

Resources

Useful tools. Clear purpose.

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A few things worth keeping in your toolkit.

Placeit

Creating product mockups, logos, short videos, and launch-ready graphics

Shop

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Articles

Ideas worth a closer look.

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